Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
SourcingMar 02, 2016
Stuller Adds Lab-Grown Diamonds to its Inventory
The company, which is one of the largest suppliers in the United States, said it wants to “give jewelers every option they need to thrive.”
Stuller is now selling lab-grown diamonds. “We want to give jewelers every option they need to thrive and many of our customers already offer these diamonds with great success,” Stanley Zale said of the company’s decision to deal in the man-made stones.
Lafayette, La.--Stuller Inc., one of the largest jewelry manufacturers and suppliers in the United States, announced this week that it has added lab-grown diamonds to its product mix and, in fact, has been selling the stones since before the holidays.
Stuller is starting with a small assortment of the stones--as of Tuesday afternoon, the company had only 20-some lab-grown diamonds listed on its website, and Stuller’s Vice President of Diamonds and Gemstones Stanley Zale confirmed that that represents the entirety of what Stuller has available right now.
However, he said demand has been “stronger than anticipated” so far and that Stuller is continually adding more inventory.
Once available in limited quantities and sizes, lab-grown diamonds are becoming more mainstream as technology has improved to the point that diamond growers are able to produce steady streams of the stones, which are, in turn, getting picked up and sold by a growing number of suppliers and retailers.
Rogers & Hollands and Robbins Brothers both sell lab-grown diamonds. Over the summer, Helzberg Diamonds launched a pilot program offering white, yellow and pink lab-grown diamonds in select stores in four states, Virginia, Florida, Illinois and Arizona. Helzberg did not respond to inquiries about the current status of the program by press time.
Also, just last month, a total of 11 diamond growers announced the formation of the International Grown Diamond Association, a group designed to educate the public and stoke demand for the stones, in much the same way the world’s biggest diamond miners hope to buoy demand for natural diamonds via the Diamond Producers Association.
Zale said, in the end, Stuller opted to add lab-grown diamonds to its product mix because it wants to give jewelers’ choices.
“Whatever they are choosing, changing or creating with Stuller they can decide what center stone works best for their customer,” he said. “It might a natural diamond, a ruby or an emerald, a Forever One moissanite or even a lab-grown diamond.
“We’re here to help our customers succeed as jewelers.”
Stuller is sourcing the stones from a number of diamond growers though it declined to give the names of specific companies, noting that it is not its practice to name vendors except in cases where the merchandise is branded.
The lab-grown diamonds are being sold as loose stones and range in size from 0.34 to 2.15 carats, F to K and VS1 to
Editors' Picks
Sponsored by
I2, ranges the company views as the “sweet spot” for color, clarity and size, Zale said.
They are, for the most part, 50 to 60 percent cheaper than comparable mined diamonds listed on RapNet and come with a report from the Gem Certification and Assurance Lab (GCAL), the New York lab run by Don Palmieri, and a unique inscription on the girdle.
Stuller said its lab-grown diamonds are kept in a separate vault, stored and shipped in a distinct blue acrylic box, and always are handled separately from its mined diamond inventory.
Zale also noted that Stuller has been screening all diamonds weighing more than 0.20 carats for the possibility of being lab-grown for several years now.
For smaller diamonds, the company purchased one of De Beers’ Automated Melee Screening machines in 2014 and Zale said they follow De Beers’ recommended screening protocol for its use.
“But,” he added, “melee screening is a challenge, so we also look to our suppliers to provide assurances and warranties that they are not using lab-grown (diamonds).”
They are, for the most part, 50 to 60 percent cheaper than comparable mined diamonds listed on RapNet and come with a report from the Gem Certification and Assurance Lab (GCAL), the New York lab run by Don Palmieri, and a unique inscription on the girdle.
Stuller said its lab-grown diamonds are kept in a separate vault, stored and shipped in a distinct blue acrylic box, and always are handled separately from its mined diamond inventory.
Zale also noted that Stuller has been screening all diamonds weighing more than 0.20 carats for the possibility of being lab-grown for several years now.
For smaller diamonds, the company purchased one of De Beers’ Automated Melee Screening machines in 2014 and Zale said they follow De Beers’ recommended screening protocol for its use.
“But,” he added, “melee screening is a challenge, so we also look to our suppliers to provide assurances and warranties that they are not using lab-grown (diamonds).”
The Latest
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
