Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Marco Bicego introduces e-commerce site
The website not only offers shoppers a range of ways to search, but will be where the brand unveils its newest collection, Luce, this December.
New York--E-commerce now is part of Marco Bicego’s website, a feature that will allow consumers in the United States to shop the brand’s full range of offerings.
Visitors also can peruse the site’s offerings in a range of ways: by category, such as bracelets, necklaces, earrings and rings; by collection, from Lunaria to Jaipur; by technique, including hand-engraved; and by style, such as statement earrings or layered necklaces.
There’s also a news tab, which includes editorials and happenings from the brand, including recent events and inside looks.
Marco Bicego will unveil its newest collection, Luce, this December exclusively on the e-commerce website.
The line, geared toward a younger audience, features a range of silhouettes crafted in thin, irregularly-shaped 18-karat yellow gold hand-engraved strands, some piece set with diamonds. It will retail from $1,500 to $4,000.
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