Following its recent acquisition, the storied brand has updated its leadership team and regional managers.
Macy’s boosts omnichannel shopping strategy
In a move that underscores the increasing importance of omnichannel shopping, Macy’s announced Monday a number of new developments to attract and service customers both in store and online.
New York--In a move that underscores the increasing importance of omnichannel shopping, Macy’s announced Monday a number of new developments to attract and service customers both in store and online.
Omnichannel retailing refers to providing a seamless approach for consumers across all available shopping platforms, including mobile, digital and brick-and-mortar, that allows customers to use more than one sales channel from a retailer for any transaction.
One of the first innovations that Macy’s debuted is that both it and Bloomingdale’s will be among the first to use the new Apple Pay mobile payment system, which will be available for the first time beginning this fall on the newly unveiled iPhone 6 and iPhone 6 Plus mobile devices as well as on the Apple Watch.
Apple Pay will gives customers a way to simplify the transaction in a secure and private manner at the company’s stores across the country, Macy’s said. More details will be available in October, when the service is slated to launch.
Along the same lines, the company is launching Macy’s Wallet and Bloomingdale’s Wallet, which will allow shoppers to store and access offers and coupons on their mobile devices. The feature creates a seamless omnichannel checkout experience for those enrolled in loyalty rewards programs, regardless of shopping in-store, on a mobile device or via desktop, the retailer said.
The wallets will be added to the company’s mobile applications in November.
The company also has finished the rollout of its “Buy Online, Pickup in Store” feature, originally piloted in fall 2013, to all full-line stores across the country.
Macy’s and Bloomingdale’s also both will begin same-day delivery for online orders. Macy’s will offer the service to customers in eight major U.S. markets--Washington D.C., Chicago, Houston, Los Angeles, New Jersey, San Francisco, Seattle and San Jose, Calif.--while Bloomingdale’s will offer it to shoppers in Chicago, L.A., San Francisco and San Jose.
RELATED CONTENT: Study: Retailers’ omnichannel strategies lag
Another notable development is “smart fitting rooms,” which Bloomingdale’s has introduced in five store locations, that include wall-mounted tablets where sales associates and customers alike can scan merchandise to view other colors and sizes available as well as see additional product information and reviews.
Most importantly, the company said, is the ability to call for assistance from a sales associate at the tap of a button without ever leaving the dressing room.
The Latest

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.


The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.