SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
MajorsJan 11, 2021
Cartier’s New Campaign Celebrates Its Most Iconic Pieces
It brings together the jeweler’s best-selling pieces in one advertising campaign for the first time.
Cartier’s new marketing campaign highlights its most iconic pieces. Like the designs it celebrates, its focus is minimalism. Here, a close-up of the Trinity ring.
Paris—Cartier is reminding consumers of its best-selling styles in a new international campaign.
It marks the first time the French jeweler is featuring many of its iconic jewelry and timepiece collections—Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu—in the same ad campaign.
Launched Jan. 6 in global press outlets, on Cartier social media platforms and on the maison’s website, the images highlight collections individually as well as grouped together.
In a press release, Cartier noted how the timeless collections are as relevant today as when they were introduced over past decades, emphasizing the styles’ clean lines and precise proportions.
The jeweler said the iconic pieces featured in the campaign have earned their rightful place in popular culture as recognizable hallmarks of design.
Louis Cartier introduced the Tank watch, for example, in 1917, creating a new, signature timepiece shape. In 1924 he introduced the Trinity ring, with its three interlocking bands. 
The Santos de Cartier watch design can be traced even further back, to 1904, when Cartier’s square shape was a fashion-forward antidote to the typical round pocket watch. It also differed from turn-of-the-century norms by showcasing its screws, typically hidden, as a design element.
Later styles embraced the same meticulous minimalism, like the Love bracelet, which debuted in 1969 under designer Aldo Cipullo’s direction, and the Panthère de Cartier watch in 1983, with its square shape reminiscent of the Santos but with elegantly rounded corners.
The most recent design featured in the campaign is the Ballon Bleu watch, introduced in 2007, which embraces a perfectly round shape.
Cartier explained its dedication to simplicity is a dedication to perfection.
“Cartier is a pioneering house, in constant creative exploration,” Marketing and Communication Director Arnaud Carrez said. “This campaign demonstrates the maison’s ability to create cult designs that stand the test of time, objects that are at once immediately recognizable and bear witness to the past.
“The simplicity and strength of these images allow us to celebrate a unique collection of cult design creations that have earned a place in the
Editors' Picks
Sponsored by
history of jewelry and watchmaking, and in the hearts of our customers.”
In addition to the jewelry and timepiece still shots, the campaign includes an on-model element, in which Italian actress Monica Bellucci wears the featured designs.
Founded in Paris in 1847, Cartier boasts 265 stores worldwide today.
In addition to the jewelry and timepiece still shots, the campaign includes an on-model element, in which Italian actress Monica Bellucci wears the featured designs.
Founded in Paris in 1847, Cartier boasts 265 stores worldwide today.
More on Majors
The Latest
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
