ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
MajorsJul 02, 2020
Tiffany To Donate $2M to Communities Affected by COVID-19
The jeweler is donating proceeds from its Infinity collection to CARE.
Styles from the “Infinity” collection. This summer, Tiffany & Co. will donate all proceeds from the range to nonprofit organization CARE.
New York—As Tiffany & Co. reopens stores around the world, it’s giving back to some of the most vulnerable communities impacted by the pandemic.
Now through Aug. 31, the jeweler is donating 100 percent of proceeds from its “Infinity” collection to CARE, an organization that supports impoverished women and children around the world through various development and aid initiatives including disaster response, clean water, and agricultural and education projects.
Tiffany has pledged a minimum $2 million to the nonprofit organization, calling its campaign “Infinite Strength” with the funds earmarked for women and people of color left financially vulnerable in the wake of COVID-19.
In a press release, Chief Sustainability Officer Anisa Kamadoli Costa said: “With this campaign our customers can join Tiffany in spreading a message of strength and optimism. The Tiffany Infinite Strength campaign reflects our commitment to providing support for the most vulnerable communities affected by COVID-19, whose recovery is critical as the world begins to move forward.”
The jeweler broke down exactly how their contribution would help communities globally, such as delivering homebound residents food and providing financial assistance to gig economy workers in the United States, supporting day-wage earners in rural India, and offering additional income and skills training to thousands of women in southeast Asia.
The funds also will supply food to families who need it plus financial assistance and counseling to people in southern and eastern Africa, safe housing to families in China, and small grants to keep small and mid-sized businesses afloat in countries worldwide.
The donation follows The Tiffany & Co. Foundation’s $1 million donation earlier in the year to pandemic-related causes: $750,000 to the COVID-19 Solidarity Response Fund for the World Health Organization and $250,000 to The New York Community Trust’s NYC COVID-19 Response & Impact Fund.
While the jeweler has committed a minimum $2 million to CARE, it will be able to donate more depending on Infinity collection sales this summer.
The collection comprises 37 styles ranging from $150 to $5,900. Pieces are available in sterling silver, platinum, white, yellow and rose gold.
Michelle Nunn, president and CEO of CARE, commented: “CARE is pleased to be joining with Tiffany & Co. on the Tiffany Infinite Strength Campaign. It is an important partnership at a critical time, and we are proud to stand alongside such an iconic partner.”
More on Majors
The Latest
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
