The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
Report: Simon Property Group to Reopen 49 Shopping Centers
The locations will reopen in May with several precautions in place, including limited occupancy and voluntary temperature checks.

New York—Simon Property Group will reopen some of its malls and outlet centers later this week, according to a CNBC report.
An internal memo obtained by CNBC stated 49 locations in 10 states would be reopened between May 1 and 4.
The company did not respond to requests for comment on the memo from CNBC or National Jeweler.
The mall owner announced March 18 it would temporarily close all its locations to stem the spread of the coronavirus.
The company furloughed 30 percent of its workforce that same month and reduced the salaries of upper-level management by up to 30 percent.
Simon Property Group CEO David Simon is a member of one of President Donald Trump’s “Great American Economic Revival Industry Groups,” joining leaders from various industries to navigate the reopening of U.S. businesses.
As Simon properties begin to reopen, it will be up to retail tenants to decide whether or not to reopen their individual stores, according to the CNBC report.
Simon is known for its upscale shopping venues and houses big-name tenants including Macy’s, Victoria’s Secret, Bloomingdale’s and Forever 21.
Select locations, including Lenox Square in Atlanta and the Houston Galleria in Texas, will be open for business with some added precautions.
The locations will operate with limited hours from 11 a.m. to 7 p.m. Monday through Saturday, and noon to 6 p.m. Sunday to allow time for overnight cleaning, according to the memo.
Other cleaning measures include sanitizing frequently touched areas, like food court tables, escalators, doorknobs and electronic directories.
Retailers are encouraged to adopt the same measures in their stores and provide access to contactless payment methods, like Apple Pay.
Employees will be required to wear masks while working and take breaks for handwashing, as per the memo.
As for mall shoppers, they will be encouraged, but not required, to take their temperature before arriving. Free temperature testing using infrared thermometers will be available to customers at the locations.
Shoppers also will be encouraged to wear a face covering of some kind while shopping and, upon request, will be provided masks and hand sanitizer free of charge.
Simon’s shopping centers will encourage social distancing through a number of precautions including blocking access to every other sink and urinal in restrooms, using decals to direct traffic flow, limiting seating at food courts, and keeping play areas and drinking fountains closed off.
Using traffic-measuring technology, the locations will limit occupancy to one person per 50 square feet of space, as
RELATED CONTENT: Mall Owner Simon Property to Buy Rival for $3.6BOfficials tasked with deciding when to reopen businesses are facing a dilemma, struggling to maintain the balance between protecting people’s health and restarting the economy.
Small gatherings have formed throughout the country with protesters demanding officials reopen businesses, but many Americans are wary of lifting social distancing guidelines too soon.
In a 5,000-person survey by The Pew Research Center, 66 percent of respondents said they were more worried about state government lifting restrictions on public activity too quickly rather than not quickly enough.
Health officials have warned that if the economy is reopened without adequate testing and other safeguards in place, the virus could spread even further, put a strain on the health system, lead to more deaths and result in further economic damage.
At a press conference last week, World Health Organization Director General Tedros Adhanom Ghebreyesus cautioned that “the way down could be as deadly as the way up if not managed correctly.”
The Latest

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.


In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

Built on Relationships. Refined by Craft.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.






















