Sponsored by the Gemological Institute of America
Owner of Jewelry PR Firm Honored by PRSA-NY
Olga González won the 2018 President’s Award for her service to the New York chapter of the Public Relations Society of America.

New York--The New York chapter of the Public Relations Society of America recently honored Olga González, owner of jewelry PR firm Pietra PR and the director of networking for the WJA’s New York Metro chapter, for her service.
González received the organization’s 2018 President’s Award at a ceremony held earlier this month.
Established in 2003, the President’s Award recognizes a past or present member of the PRSA’s New York chapter who provides outstanding services to the chapter as well as to the national PRSA, and who demonstrates high standards of ethical conduct.
González is the immediate past president of PRSA-NY and is serving her fifth year on the chapter’s board.
She started her own agency, Pietra PR – The Jewelry PR Agency, six years ago.
Today, her clients include Christina Malle with the New York Jewelry Design Institute and Valani Atelier.
In addition, González is a member of Gem-A, the Association for the Study of Jewelry and Related Arts, and the New York Mineralogical Club. She is certified in appraisal and writes for various publications on gem- and jewelry-related topics. She also mentors students.
“Olga González has done so much to help our chapter advance its mission and goals, and has been an amazing friend and a mentor to me throughout my time with PRSA-NY,” PRSA-NY President Sharon Fenster said. “When it comes to the chapter, her service is truly unmatched. She’s always thinking about how we can do a better job serving our members, and what we can do to promote the values for which we stand.”
González received her award alongside the other PRSA-NY honorees at a ceremony held June 11 at the Mandarin Oriental New York.
The honorees were selected following a public nomination period and deliberation by a committee of PR executives, who presented their selections to the chapter’s leadership for final approval.
The Latest

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.


Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.