Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsApr 14, 2017
Brilliant Earth Opens Its Fifth Store
The 2,000-square-foot store is in San Diego and features French doors that open onto a terrace with ocean views.
The aesthetic of Brilliant Earth’s new showroom in San Diego is unique to the city, including French doors that open onto a terrace with ocean views and a “Southern California ambiance.”
San Francisco--Brilliant Earth, the once online-only jeweler that built its brand on ethical sourcing, officially is open for business in San Diego.
The company’s newest location is at La Plaza La Jolla, an open-air shopping destination in the city that features a curated selection of boutiques, restaurants and personal services.
The space also provides a spa-like atmosphere, as is the same with the other Brilliant Earth showrooms, in which guests can enjoy a one-hour personalized consultation with a jewelry specialist if they’d like, and also allows for walk-ins.
Brilliant Earth has said before that customers most often visit its showrooms to use the create-your-own-ring process to build a custom piece. Customers can place their order while they’re in the showroom or after their appointment, online or with their jewelry specialist.
The company also has some items available for immediate purchase within the showrooms, including engagement rings preset with diamonds, vintage one-of-a-kind pieces and fine jewelry selections.
The San Diego store is Brilliant Earth’s fifth store, joining San Francisco, Los Angeles, Boston and Chicago.
The company said Washington, D.C., and Denver locations are coming soon.
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