Majors

Making Gold Demand, Price Predictions for 2017

MajorsJan 20, 2017

Making Gold Demand, Price Predictions for 2017

The World Gold Council and Thomson Reuters both weigh in on what they expect in the market for the yellow metal this year.

2016_gold-bars.jpg

London--While 2016 had its ups and downs, the year proved to be a good one for gold.

The metal’s price grew about 10 percent during the year, according to the World Gold Council, noting that it averaged $1,250.80 per ounce in 2016. It also has gained more than 5 percent since the Federal Reserve increased interest rates in mid-December.

For 2017, Thomson Reuters is forecasting an average price of $1,259 per ounce for gold, which would be a slight increase over the 2016 average that the WGC reported.

The strength of the U.S. dollar likely will remain a headwind to further price increases, at least in the first half of 2017, according to Ross Strachan of Thomson Reuters. Additionally, there aren’t many indications that Asian demand, which declined substantially last year, will pick up again just yet.

However, as the year progresses, there is a likelihood of flows of capital into safe-haven investments, possibly spurred by election results in some European countries and the increasing chances of another country leaving the European Union, he said. This will push up the price of gold.

While it doesn’t make price predictions, the WGC did say it believes that gold demand will remain high in 2017, noting a number of factors that will come into play this year.

According to the WGC, there are six major trends that will support demand for the metal this year.

1. Heightened political and geopolitical risks. There’s a lot of uncertainty in global politics right now--key elections will be held this year in the Netherlands, France and Germany, and the U.K. has to negotiate its exit from the European Union.

In the United States, there are some positive expectations about President Donald J. Trump’s economic proposals but there also are some concerns, especially in regards to trade between countries and “geopolitical tensions triggered by the new administration,” the WGC said.

Gold proves to be a strong investment during times of systemic crisis, the council said, adding that it expects gold investment demand to remain firm in 2017.

2. Currency depreciation. It’s likely that monetary policy will split between the U.S. and other parts of the world this year,with the Federal Reserve expected to tighten its policy while uncertainty looms with what other central banks will do. The divergence is likely to lead to fears of currency deprecation.

Since gold has outperformed all major currencies as a means

of exchange for the past century--the available supply rarely changes and is pretty dependable--this is likely to drive gold investment demand as investors look to preserve capital. Central banks also will continue to acquire gold to diversify their reserves.

3. Rising inflation expectations. Nominal interest rates (interest rates before inflation) in the U.S. are expected to increase this year but so is inflation, which could support gold demand for three reasons.

First, gold historically is seen as a valuable investment to hedge against inflation and decreased value of currency. Secondly, higher inflation will keep real interest rates low and keep gold more attractive. The final reason is because inflation makes bonds and other fixed income assets less appealing to long-term investors and, as such, more will turn to investments such as gold.  

4. Inflated stock market valuations. Stock markets rebounded significantly during the last part of 2016 and stocks in the U.S. are reaching historic highs.

Generally, investors have used bonds to protect their capital from stock market correction as stock valuations increase but this becomes less of an option as rates rise and the risk of correction becomes even greater. In a time of such great systemic risks, gold’s role as a portfolio diversifier becomes especially relevant.

5. Long-term Asian growth. Gold demand is so closely related to increasing wealth in Asian economies; demand for gold has increased as countries have become richer. The WGC said that macroeconomic trend in Asia will support continued economic growth through the next few years, driving gold demand.

While changing consumer tastes have affected jewelry demand in the Chinese market, its investment market continues to boom. In India, the demonization program is expected to have a negative effect on economic growth and gold demand in the short-term, but “the transition to transparency and formalization of the economy will lead to stronger Indian growth in the longer term, thus benefitting gold,” the WGC said.

6. Opening of new markets. Gold has become more mainstream and accessible to more investors and this trend is expected to continue in 2017.

For example, at the end of last year, the Accounting and Auditing Organisation of Islamic Financial Institutions worked with the WGC to launch the Shari’ah Standard for Gold, opening up the Muslim world to gold investment, a move that one fund manager at an investment firm called a “game changer.”
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Gahcho Kue rough diamonds
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho Kué

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

Tiffany gold cat pin Sandy Lerner
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner Auction

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

Sorellina Postscript Collection Campaign Imagery of Paper Plane Pendant
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ Collection

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Bruce Bridges CIBJO
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO Board

The AGTA president was elected for a two-year term on the board of directors.

Weekly QuizOct 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Aerial image of the Lungwebungu River
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

Hearts On Fire Dream Heart Pendant
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart Pendant

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Surveillance images of robbery suspects
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab Robbery

Dubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.

Rolex Oyster Perpetual Day-Date 40 in 18-karat Jubilee gold with aventurine dial
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says

YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.

Peoples Training & Research Centre Gujarat India
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ Fundraiser

Proceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.

Jason of Beverly Hills Stanley Cup Championship Ring for Carolina Hurricanes
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck Pendant

The rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.

Meredith Young Nebula ring
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range

This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.

Time CEO Jessica Sibley, Botswana President Duma Boko, and Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo in New York
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is Recovering

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

Oscar Heyman A Living Archive Holiday Book
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Gemfields rubies
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby Mine

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

Hand holding a gas pump
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in September

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

JA New York sign
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking Event

The event will take place on the evening of Oct. 26 in New York City.

Christy Bromberg
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Dionne Warwick brown diamond ring from Sultan of Brunei
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for Auction

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

Matt Stuller
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime Achievement

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind Spot

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

De Beers London Vibrations high jewelry Echo transformable necklace
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Zoë Kravitz Wearing Jessica McCormack’s Bows Collection
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New Collection

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Amanda Coleman-Phelps and Guy Borenstein
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Jewelers Mutual Instappraise screenshot mock up
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry Insurance

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy