Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
Richemont Looking to Cut Up To 250 Jobs
The steep drop in demand for Swiss watches is forcing the owner of brands like Officine Panerai and Vacheron Constantin to cut staff.

Geneva--Richemont, the luxury goods company that owns high-end watch brands like Officine Panerai and Vacheron Constantin, could cut as many as 250 jobs due to the steep drop in demand for Swiss watches.
In October, Swiss watch exports (in value terms) were down 16 percent year-over-year, according to the Federation of the Swiss Watch Industry, the largest monthly drop since the financial crisis. Demand from the world’s two biggest markets, the United States and Hong Kong, dropped 17 percent and 22 percent, respectively.
It marked the 16th consecutive month of decline for Swiss watch exports.
Because of the ongoing drop in demand, Richemont met with Switzerland’s two major trade unions, Unia and Syna, back in February to negotiate a plan for laying off up to 350 employees. The plan, which is valid for one year, resulted in the termination of less than 100 employees initially.
Now, National Jeweler has learned that the luxury goods company is looking to cut 200 to 250 more jobs as demand has weakened further for Swiss watches.
Negotiations with the unions will continue until Dec. 6.
In its most recent financial report, released Nov. 6, Richemont attributed its double-digit decline in sales to “weak demand for watches in general” and the “exceptional inventory buy-backs” it made from retailers, particularly in Hong Kong.
Richemont’s sales were down 12 percent on a constant-exchange rate basis in the first six months of the year. In the Americas, sales declined 5 percent.
Also this week, Canadian news source CBC reported that 51 workers were laid off at the Diavik Diamond Mine in Canada’s Northwest Territories.
Rio Tinto owns 60 percent of Diavik while the remaining 40 percent belongs to Dominion Diamond Corp., which recently announced it would be shedding 100 jobs when it moves its headquarters from Yellowknife in the Northwest Territories to Calgary, Alberta. The move is expected to be completed by mid-2017.
Dominion directed inquiries about the Diavik layoffs to Rio Tinto. Rio Tinto did not responded to request for comment.
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