In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
JFC, WP Diamonds Partner on Initiative
WP Diamonds is offering jewelers a chance to purchase pre-owned jewelry, with a portion of the proceeds benefitting Jewelers for Children.

New York--WP Diamonds, the consumer side of White Pine Trading, has found a friend in Jewelers for Children.
WP Diamonds specializes in purchasing pre-owned diamonds, jewelry and watches from consumers, offering a comprehensive evaluation service.
Now, WP Diamonds wants to bring jewelers in on the buying, with a portion of each purchase being donated to Jewelers for Children.
While JFC will benefit from the donations, WP Diamonds will rely on JFC’s vast network of more than 1,500 retailers to promote the service.
“WP Diamonds is a trusted name in the jewelry industry and offers a turnkey solution for retail jewelers to offer buy-back options to their customers,” said David Rocha, JFC’s executive director. “As retailers look to increase their philanthropic activities, having a built-in contribution to Jewelers for Children helps to make the partnership even more enticing for participants.”
Since it began in 1999, JFC has donated more than $50 million to organizations that benefit children in need, including St. Jude Children’s Research Hospital, Make-A-Wish America, the Elizabeth Glaser Pediatric AIDS Foundation and the National CASA Association.
Retailers can contact retail@whitepinediamonds.com for further information or to enroll in the program.
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