“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
The highs and lows of fashion
It didn't take a mortgage crisis or credit crunch for me to learn the beauty of mixing and matching clothing and accessories with vastly different price points. I've been known to pair a T-shirt I bought on sale at Target...
It didn't take a mortgage crisis or credit crunch for me to learn the beauty of mixing and matching clothing and accessories with vastly different price points.
I've been known to pair a T-shirt I bought on sale at Target for $10 with a pair of $300 boots from Bloomingdale's. And I feel extra good about it when the paparazzi take photos of model Heidi Klum pushing a shopping cart around Target too (see photo), or when I hear model-turned-talk-show-host Tyra Banks talking about her last trip to Marshalls.
A panel at the National Retail Federation's conference on Tuesday said more women are adopting this shopping strategy, The Economic Times reported.
According to the survey, one-third of women who shopped at Bergdorf Goodman, Neiman Marcus or Saks in the last three months also shopped at Target, and 11.6 percent of them went to Wal-Mart Stores.
Forty-one percent of the women surveyed said they adopted a practical approach to shopping sometime within the past six months, a fact that supports the adage "necessity is the mother of invention."
While my financially savvy method of shopping/dressing may date back to cash-strapped college days, I didn't immediately dismiss the concept when my situation took a turn for the better. Wearing a luxuriously practical outfit makes me feel like I'm in control of my spending, not the advertisers or media—both of which can be hard for a "fashionophile" to tune out.
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