The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
507-carat diamond cut to create a ‘masterpiece’
Chow Tai Fook and designer Wallace Chan have crafted a necklace that can be worn 27 ways from the Cullinan Heritage, the huge rough diamond the company bought for $35.3 million in 2010.

Hong Kong--Manufacturer and retailer Chow Tai Fook has taken the 507.55-carat rough diamond it purchased five years ago and turned it into a piece of jewelry that can be worn 27 different ways.
The “Cullinan Heritage” diamond was unearthed at the Cullinan mine in Guateng Province, South Africa in 2009, and is the 19th largest rough gem diamond ever discovered.
Chow Tai Fook purchased the type IIA rough stone from Petra Diamonds in March 2010 for $35.3 million.
On Thursday, the company unveiled “A Heritage in Bloom,” a necklace created by jewelry artist Wallace Chan that is set with 24 D color internally flawless polished diamonds, all cut from the Cullinan Heritage. The largest of the stones, which was unveiled late last year by Chow Tai Fook in celebration of its 85th anniversary, weighs 104 carats.
More than 10,000 white and 500 pink diamonds, as well as more than 100 pieces of green jadeite and mutton fat white jade, also were used in the creation of the necklace, which can be worn 27 different ways, “a significance rooted in the Chinese concept of eternity,” Chow Tai Fook said.
The company said it has not placed a price on the necklace because it is not for sale.
“A Heritage in Bloom embodies Chow Tai Fook’s commitment to Chinese culture, patronage of the arts and status as a diamond expert,” Chow Tai Fook Jewelry Group Chairman Henry Cheng said. “We consider it to be a work of art that will last the ages as the crown jewel of the Chow Tai Fook brand.”
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