This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Reeds adds private label program
Retail chain Reeds Jewelers now is offering its customers a private label credit card program through a multi-year agreement inked with Synchrony Financial, formerly GE Capital Retail Finance.
Stamford, Conn.--Retail chain Reeds Jewelers now is offering its customers a private label credit card program through a multi-year agreement inked with Synchrony Financial, formerly GE Capital Retail Finance.
The Reeds Jewelers card will launch March 1 and be available at 59 of the company’s stores in 13 states, as well as on Reeds.com.
It will provide a dedicated line of credit and special financing options for the purchase of diamonds, bridal jewelry, Swiss timepieces, customized family jewelry and more, Reeds said. Cardholders also will receive exclusive offers, special financing and invitations to Reeds Jewelers events.
Reeds said that financing plays an important role for jewelry shoppers, according to the third annual Major Purchase Consumer Study, commissioned by Synchrony Financial and slated for publication next week. The study found that 75 percent of fine jewelry cardholders always seek promotional financing options when making a jewelry purchase, and nearly half would choose not to buy or go elsewhere is retail financing were not available.
“Jewelry is a very memorable purchase for our customers. Reeds Jewelers is committed to providing customers with … payment options to fill their needs,” said Reeds Jewelers President and CEO Alan Zimmer. “The new Reeds Jewelers card program with Synchrony Financial gives our customers a wider range of benefits and reflects the knowledgeable service we strive for across our business.”
Reeds was founded in 1946 as a single brick-and-mortar location in Wilmington, N.C. Today, the company has locations in 18 states with a national direct mail catalog and e-commerce website, offering brands including David Yurman, Roberto Coin, Mikimoto and Pandora.
Synchrony Financial is the former GE Capital Retail Finance, which went public this summer and now is the largest provider of private label credit cards in the United States The company works with businesses including Amazon, QVC, J.C. Penney and the International Diamond Center, among others.
The Latest

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.


The entrepreneur and “Shark Tank” star will share his top tips for success.

Meredith Tiderington, an electrical engineering student, was selected for the award.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.