The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
James Avery gains presence in department store
Family-owned retail store James Avery Jewelry has announced a partnership with Dillard’s to sell its jewelry in a number of the chain’s locations across the country.
Kerrville, Texas--Family-owned retail store James Avery Jewelry has announced a partnership with Dillard’s to sell its jewelry in a number of the chain’s locations across the country.
Beginning in mid-October, a selection of James Avery Jewelry will be showcased at 43 Dillard’s stores in 15 states, as well as online at Dillards.com.
According to James Avery Jewelry, Dillard’s will offer an assortment of the brand’s keepsake charms, along with faith-inspired designs and casual-wear styles made in sterling silver. It also will carry a selection of pendants, earrings, bracelets, rings, necklaces and chains in sterling silver, as well as a few mixed-metal pieces in sterling silver with gold, bronze or copper.
Prices will range from $29 to approximately $200.
James Avery Jewelry said that no definite timeframe has been established for the partnership yet.
“As we enter our 60th year, we are very pleased to be entering this relationship with Dillard’s, a company that shares our values of integrity, ingenuity, and a commitment to genuine, caring customer service,” said President and CEO Chris Avery. “We are looking forward to working with the Dillard’s team to offer customers a nice selection of artfully crafted James Avery designs.”
Established in 1954, James Avery designs, manufactures, markets and sells its own products. The company has five manufacturing plants, one each in Hondo, Fredericksburg, and Kerrville, Texas, and two in Comfort, Texas.
James Avery Jewelry stores are located in 10 states: Alabama, Arkansas, Georgia, Kansas, Louisiana, Missouri, North Carolina, Oklahoma, Tennessee and Texas.
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