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And the best brands in the world are...
What are the most recognizable and revered brands around the globe? Cartier and Tiffany are two of them.
New York--Cartier and Tiffany & Co. again made the list of the Best Global Brands, a ranking compiled annually by consultancy Interbrand based on a number of factors, including financial performance.
Cartier ranked No. 58 out of 100, valued at $7.44 billion with its brand value increasing 8 percent year-over-year, which is a considerable drop from the 26 percent increase in brand value the company saw in 2013. Still, the brand climbed from its No. 60 ranking in 2013.
RELATED CONTENT: Cartier and Tiffany among world’s top brands
Tiffany & Co. came in at No. 71, valued at $5.93 billion with a 9 percent increase from last year. The jewelry giant also improved its ranking, coming in at No. 75 last year.
Both Cartier and Tiffany are listed under the luxury category of the Best Global Brands Report, a sector Interbrand said has been slower to embrace online channels.
Still, the company said, the rise of digital sales, online browsing and brand consideration is “forcing them to reimagine their respective customer experiences.”
“A new era of exclusivity is paving the way for personalization and curated brand experiences,” Interbrand said.
Three key aspects were taken into account when creating the 15th annual Best Global Brands Report: the financial performance of the branded product and service; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.
Apple and Google maintained their No. 1 and No. 2 positions, respectively, with Apple’s brand value at $118.86 billion with a 21 percent value increase. Google was given a 15 percent value increase and brand value of $107.43 billion.
Amazon.com Inc. was listed as No. 15, with a brand value increase of 25 percent.
“These leading brands have reached new pinnacles, in terms of both their growth and in the history of Best Global Brands, by creating experiences that are seamless, contextually relevant and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital,” said Interbrand Global CEO Jez Frampton.
The complete report can be found at BestGlobalBrands.com.
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