Crime

Distraction Theft Group Hits Another Store in California

CrimeMar 26, 2018

Distraction Theft Group Hits Another Store in California

They are believed to have committed at least 10 jewelry store thefts since June 2017.

New York--A group of suspects performing distraction thefts at jewelry stores around the country has hit again.

On the evening of March 20, six individuals entered a Paso Robles, California jewelry store shortly before closing, according to the Jewelers Security Alliance. Some of the individuals distracted the sales staff while the others stole jewelry from the back of the store.

The group has been included in JSA crime alert emails and also reported in National Jeweler.

They are believed to have already committed at least 10 jewelry store thefts since June 2017.

They have done so in the following cities:

--Glendale, California on June 14, 2017;
--Lancaster, Pennsylvania on Oct. 14, 2017;
--Alexandria, Virginia on Oct. 20, 2017;
--Falls Church, Virginia on Nov. 3, 2017;
--Norman, Oklahoma on Nov. 24, 2017;
--El Cajon, Calif. on Feb. 28;
--Santa Barbara, Calif. on March 9; and
--Two thefts in Escondido, Calif. on March 19.

In all of the thefts listed above, a subject crawled on the floor to the back of the store and stole merchandise from the safe.


A few of the suspects as seen from footage of the Paso Robles (left) and Escondido, California (right) robberies
The JSA said the suspects are possibly driving a white 2004 Toyota Sienna, with California license plate No. 7DLJ311.

The association also has posted videos, both of the Falls Church theft and the El Cajon theft, on its website.

Anyone with information is encouraged to contact the JSA at 212-687-0328.

JSA also offered the following recommendation to jewelers in a news alert this week.

1. Beware of groups of three or more people entering the store or people in the store who may appear to be working together to distract employees, even if they didn’t enter together. If such a group shows up, use a code word to have all employees focused on them.

2. Keep showcases and safes locked during the day, except when merchandise is removed or returned.

3. Be especially careful when multiple suspects try to confuse staff by asking to be shown a number of items at once. Don’t leave multiple items on the showcase.

4. Keep any gates or doors closed and locked to prevent anyone from crawling to the safe.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

 Sapphire tennis necklace
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

Foundrae Palm Beach Location Exterior and Founder Beth Hutchens
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

Watches of Switzerland Mall of America store
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%

The retailer also shared an update on the impact of tariffs on watch customers.

20-Under-40-2025-LV.png
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for Members

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

AGTA Spectrum winners
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

Weekly QuizNov 06, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
G. St x Jewel Boxing Raffle for City Harvest Graphic
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food Rescue

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell
IndependentsNov 06, 2025
Cornell’s Jewelers Names New President

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: Introducing GIA Jewelry Services

Supplier Spotlight Sponsored by GIA

Trucks at Orapa diamond mine
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Ulrich Wohn
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Artifex White Diamond, Fancy Dark Yellowish Brown Diamond, and Blue Sapphire Rings
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction Debut

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

Tyla Pandora Talisman collection
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

Brilliant Earth Jane Goodall Peace Medallion
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

US Supreme Court
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case Wednesday

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller Inc.’s Danny Clark, Matt Stuller, and Belit Myers
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt Stuller

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Headshot of National Jeweler columnist Peter Smith
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold?

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Mellerio Jardin Pierreries Necklace
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November Birthdays

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

Weston Jewelers Fort Lauderdale store rendering
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort Lauderdale

The family-owned jeweler will open its fourth store in Florida in late 2027.

Matthew Rosenheim
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board Chair

The trade organization also announced its executive committee and five new directors.

Muse’s Have a Heart x Diamonds Do Good Collection on Flaviana Matata
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDG

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

Christies Kashmir sapphire ring
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online Auction

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

Heavenly Vices Mother Father Spinner Necklace
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

My Next Question webinar graphic
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your Business

Experts share top tips on how to encourage positive reviews and handle negative feedback.

GIA iD100® Technology
Supplier BulletinOct 30, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Seattle PD image of Menashe & Sons Jewelers following Aug. 14 smash-and-grab robbery
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

Alison Lou Lumière Fine Collection On-Model
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and Resin

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.

Buddha Mama gold skull pave huggies
TrendsOct 30, 2025
Amanda’s Style File: A Haunted Halloween

Show off your spooky side with these 12 festive jewels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy