Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
Distraction Theft Group Hits Another Store in California
They are believed to have committed at least 10 jewelry store thefts since June 2017.
New York--A group of suspects performing distraction thefts at jewelry stores around the country has hit again.
On the evening of March 20, six individuals entered a Paso Robles, California jewelry store shortly before closing, according to the Jewelers Security Alliance. Some of the individuals distracted the sales staff while the others stole jewelry from the back of the store.
The group has been included in JSA crime alert emails and also reported in National Jeweler.
They are believed to have already committed at least 10 jewelry store thefts since June 2017.
They have done so in the following cities:
--Glendale, California on June 14, 2017;
--Lancaster, Pennsylvania on Oct. 14, 2017;
--Alexandria, Virginia on Oct. 20, 2017;
--Falls Church, Virginia on Nov. 3, 2017;
--Norman, Oklahoma on Nov. 24, 2017;
--El Cajon, Calif. on Feb. 28;
--Santa Barbara, Calif. on March 9; and
--Two thefts in Escondido, Calif. on March 19.
In all of the thefts listed above, a subject crawled on the floor to the back of the store and stole merchandise from the safe.
The JSA said the suspects are possibly driving a white 2004 Toyota Sienna, with California license plate No. 7DLJ311.
The association also has posted videos, both of the Falls Church theft and the El Cajon theft, on its website.
Anyone with information is encouraged to contact the JSA at 212-687-0328.
JSA also offered the following recommendation to jewelers in a news alert this week.
1. Beware of groups of three or more people entering the store or people in the store who may appear to be working together to distract employees, even if they didn’t enter together. If such a group shows up, use a code word to have all employees focused on them.
2. Keep showcases and safes locked during the day, except when merchandise is removed or returned.
3. Be especially careful when multiple suspects try to confuse staff by asking to be shown a number of items at once. Don’t leave multiple items on the showcase.
4. Keep any gates or doors closed and locked to prevent anyone from crawling to the safe.
The Latest


Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.


Get into the Halloween spirit with this roundup of 13 spooky jewels.

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Built on Relationships. Refined by Craft.

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.






















