Sponsored by GCAL by Sarine
Conference on Digital Marketing, E-Commerce Kicks Off
Jewelry EComm is taking place online for free this Thursday and Friday.
New York—Jewelry EComm, the annual technology-focused conference organized by the team behind the Centurion jewelry show, is taking place entirely online this year and is free.
The conference, which is normally held in conjunction with the Centurion jewelry show, kicks off today (Jan. 21) with virtual sessions on SEO, selling via social media, cyber security and more.
It continues Friday (Jan. 22), with the lineup including sessions on the “new jewelry salesperson,” online appraisals, and the importance of good content for digital marketing and advertising.
All sessions are live and interactive, and attendees can remain online after the session ends to join breakout room discussions to delve further into the topics.
The conference, “follows a year when most jewelers have learned from their successful efforts during the pandemic that brick-and-mortar jewelry stores have a huge future, and that digital is an essential part of every jeweler’s go-to-market strategy,” said Mike Hauben, director and editor of JewelryEComm.com.
For a full listing of sessions and to register, visit the conference website. Attendees must register for each session separately.
Although the event is free, conference organizers encourage attendees to make a donation to Jewelers for Children. The JFC donation form is available online.
The Latest

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.


“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.























