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Vicenzaoro debuts ‘boutique’ format
Fiera di Vicenza S.p.A has unveiled “The Boutique Show” concept, which places exhibitors into one of six defined areas based on what they sell.
This image shows the six “districts” of the new boutique-style format of the Vicenzaoro show. Click the link below to view a larger version.
Vicenza, Italy-- Fiera di Vicenza S.p.A has unveiled “The Boutique Show” concept, which places exhibitors into one of six defined areas based on what they sell.
The new format will be featured twice this year: at the Vicenzaoro show coming up from Jan. 23 to 28, and the fall Vicenzaoro show, scheduled for Sept. 5 to 9.
Under the Boutique concept, the exhibitors have been reorganized into communities of businesses with similar positioning, product type, distribution systems, and overall image, making it easier for buyers to identify the most suitable section, or sections, of exhibitors to visit and increasing their efficiency at the shows.
Fiera di Vicenza also created a new layout meant to enhance the experience of buyers meeting exhibitors, including a new and interactive multimedia experience.
The Boutique Show will be comprised of six main “districts.” They are as follows.
--Icon
--Creation
--Look, for jewelry
--Essence, featuring loose diamonds, colored gemstones and other precious components
--Expression, for packaging and visual merchandising and marketing materials
--Evolution, highlighting precious metals and their processing technologies
These districts will be connected by “trails” to help buyers get around the shows.
“Vicenzaoro The Boutique Show is a completely new concept on the high-end gold and jewelry trade show scene. It involves a dynamic procedure and an exclusive format that supports us in meeting the challenges of strong competition on a worldwide scale,” President of Fiera di Vicenza Matteo Marzotto said. “It also addresses the major transformations occurring both in sales and production systems and at the consumer level.”
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