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Vicenzaoro buyer attendance up 13 percent
Vicenzaoro’s reformatted show closed Wednesday in Italy with show organizers reporting a double-digit increase in buyer attendance.
The new Boutique format of the Vicenzaoro show grouped like companies together into sections that were then designated by color, such as the “Creation” (orange) and “Look” (purple) zones, both of which contained exhibitors selling jewelry.
Vicenza, Italy--Vicenzaoro’s reformatted show closed Wednesday in Italy with show organizers reporting a double-digit increase in buyer attendance.
According to Fiera di Vicenza, 18,532 buyers attended the show, up 13 percent as compared with 2014. The number of foreign buyers was up 8 percent year-over-year, with show organizers noting that attendance by buyers from the United State and Latin America, “highlight a renewed interest in Italian … products.”
The layout of the show was new this year, with show organizers dubbing it the Boutique show.
Under the new format, organizers separated the show into six different clusters that grouped like companies together.
There was, for example, a section for companies that did packaging and visual merchandising and one for companies that sold components , as well as “Icon,” an area for high-end jewelry, and “Look,” for more fashion, and less expensive, jewelry. A specific color designated each section.
Among the highlights of the show was an in-the-aisle fashion show during which Le Vian unveiled its next venture, a line of accessories including handbags, shoes and scarves, and introductions from well-known Italian brands including Roberto Coin, Mattioli and Pasquale Bruni.
The next Vicenzaoro show will take place April 23 to 26 in Dubai, a first time for this show, and then Sept. 5 to 9 in Vicenza again.
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