Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
Digital Marketer Smart Age Links Up With Another Agency
The company is teaming with Austin-based Buyer Legends to focus on conversion and the customer experience.
New York—Smart Age Solutions has announced a partnership with Buyer Legends LLC to help jewelry retailers and brands improve conversion rates and develop digital strategies centered on the customer experience.
Smart Age Solutions is a full-service digital marketing agency specializing in the fine jewelry industry. The company helps independent jewelers develop a web presence and grow via digital ad campaigns.
The company is a Premier Google Partner and advises, conducts webinars and provides unpublished data from Google for clients.
Smart Age CEO Emmanuel Raheb also is a columnist for National Jeweler. His latest piece was on the importance of website user experience (UX) in gaining and retaining customers.
Austin, Texas-based Buyer Legends works to help companies increase sales by developing marketing strategies and tactics that emphasize the optimization of customer experience to convert more leads and sales. The team has expertise in analytics, UX, copywriting and conversion.
“We’ve been asked many times to advise more jewelry clients,” Buyer Legends CEO Jeffrey Eisenberg said. “We held back because we couldn’t find an implementation partner. Smart Age Solutions is the only Premier Google Partner in the jewelry industry and doesn’t push customers for more budget simply to increase their fees. We can count on them to do the right thing.”
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