Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Digital Marketer Smart Age Links Up With Another Agency
The company is teaming with Austin-based Buyer Legends to focus on conversion and the customer experience.
New York—Smart Age Solutions has announced a partnership with Buyer Legends LLC to help jewelry retailers and brands improve conversion rates and develop digital strategies centered on the customer experience.
Smart Age Solutions is a full-service digital marketing agency specializing in the fine jewelry industry. The company helps independent jewelers develop a web presence and grow via digital ad campaigns.
The company is a Premier Google Partner and advises, conducts webinars and provides unpublished data from Google for clients.
Smart Age CEO Emmanuel Raheb also is a columnist for National Jeweler. His latest piece was on the importance of website user experience (UX) in gaining and retaining customers.
Austin, Texas-based Buyer Legends works to help companies increase sales by developing marketing strategies and tactics that emphasize the optimization of customer experience to convert more leads and sales. The team has expertise in analytics, UX, copywriting and conversion.
“We’ve been asked many times to advise more jewelry clients,” Buyer Legends CEO Jeffrey Eisenberg said. “We held back because we couldn’t find an implementation partner. Smart Age Solutions is the only Premier Google Partner in the jewelry industry and doesn’t push customers for more budget simply to increase their fees. We can count on them to do the right thing.”
The Latest

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.


Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

The retailer is expanding into areas with large Indian and South Asian populations.

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

The new show will take place Jan. 23-25, 2026.

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.


















