WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
TechnologyJan 31, 2016
Report: Mobile Jewelry Searches Up 100 Percent
The latest report from Karus Chains shows that the number of Google searches for gold and silver jewelry made on mobile devices increased 100 percent worldwide in 2015, and was up 110 percent in the United States.
Dublin, Ireland--Karus Chains, a Dublin-based e-commerce company that sells men’s jewelry, has released a report showing that the number of Google searches for jewelry made on mobile devices increased 100 percent worldwide in 2015, and was up 110 percent in the United States.
The company said its data is based on Google’s Keyword Planner tool on more than 5 million individual searches, focusing on the top searches for gold and silver jewelry.
The data, Karus Chains said, also shows that in 2015 mobile devices became the most popular type of device for online searches for jewelry.
In its report, the company said while globally, Internet searches for silver and gold jewelry rose by 41 percent in 2015, searches for silver and gold jewelry made on a mobile device rose by 100 percent. Mobile devices also were used 58 percent of the time for silver and gold jewelry searches last year, a 42 percent increase from 2014.
In the U.S., Internet searches for gold and silver jewelry climbed 48 percent, while the number of mobile searches for the same category rose 110 percent. Mobile devices were used for 61 percent of searches for gold and silver jewelry in 2015, another 42 percent increase on the previous year.
RELATED CONTENT: Gold Jewelry Demand Inches Up in Q3
“The obvious conclusion that can be drawn for this is that more people are undertaking online research/searches before they make a purchase and that mobiles are increasingly being used for research/searches,” Karus Chains said.
While the report stated that the increase in searches does not translate directly into more sales of gold and silver jewelry, Karus Chains concluded that it is evidence of both the ubiquity of mobile devices today and the fact that consumers are doing more product research on their mobile devices.
Here is some more data from the Karus Chains report.
--The number of Google searches for gold and silver jewelry globally went from 3.7 million in 2014 to 5.3 million in 2015. That’s 1.5 million additional searches, an increase of 41 percent.
--The number of searches (for gold and silver jewelry globally) using a mobile device went from 1.5 million in 2014 to just more than 3 million in 2015, a 100 percent increase thanks to 1.5 million more searches.
--The number of searches using a computer dropped by 4 percent in 2015, while searches using a
tablet rose by 19 percent in 2015.
--In the U.S., the number of overall gold and silver jewelry searches went from 1.4 million in 2014 to just more than 2 million in 2015, a 48 percent increase at 670,000 additional searches.
--The number of searches in the U.S. using a mobile device also increased, from 602,000 searches in 2014 to 1.265 million in 2015, a 110 percent increase.
--The number of searches in the U.S. with a computer dropped by 1 percent in 2015, while searches with a tablet increased by 13 percent.
More on Technology
The Latest
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
