EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
TechnologyJan 31, 2016
Report: Mobile Jewelry Searches Up 100 Percent
The latest report from Karus Chains shows that the number of Google searches for gold and silver jewelry made on mobile devices increased 100 percent worldwide in 2015, and was up 110 percent in the United States.
Dublin, Ireland--Karus Chains, a Dublin-based e-commerce company that sells men’s jewelry, has released a report showing that the number of Google searches for jewelry made on mobile devices increased 100 percent worldwide in 2015, and was up 110 percent in the United States.
The company said its data is based on Google’s Keyword Planner tool on more than 5 million individual searches, focusing on the top searches for gold and silver jewelry.
The data, Karus Chains said, also shows that in 2015 mobile devices became the most popular type of device for online searches for jewelry.
In its report, the company said while globally, Internet searches for silver and gold jewelry rose by 41 percent in 2015, searches for silver and gold jewelry made on a mobile device rose by 100 percent. Mobile devices also were used 58 percent of the time for silver and gold jewelry searches last year, a 42 percent increase from 2014.
In the U.S., Internet searches for gold and silver jewelry climbed 48 percent, while the number of mobile searches for the same category rose 110 percent. Mobile devices were used for 61 percent of searches for gold and silver jewelry in 2015, another 42 percent increase on the previous year.
RELATED CONTENT: Gold Jewelry Demand Inches Up in Q3
“The obvious conclusion that can be drawn for this is that more people are undertaking online research/searches before they make a purchase and that mobiles are increasingly being used for research/searches,” Karus Chains said.
While the report stated that the increase in searches does not translate directly into more sales of gold and silver jewelry, Karus Chains concluded that it is evidence of both the ubiquity of mobile devices today and the fact that consumers are doing more product research on their mobile devices.
Here is some more data from the Karus Chains report.
--The number of Google searches for gold and silver jewelry globally went from 3.7 million in 2014 to 5.3 million in 2015. That’s 1.5 million additional searches, an increase of 41 percent.
--The number of searches (for gold and silver jewelry globally) using a mobile device went from 1.5 million in 2014 to just more than 3 million in 2015, a 100 percent increase thanks to 1.5 million more searches.
--The number of searches using a computer dropped by 4 percent in 2015, while searches using a
tablet rose by 19 percent in 2015.
--In the U.S., the number of overall gold and silver jewelry searches went from 1.4 million in 2014 to just more than 2 million in 2015, a 48 percent increase at 670,000 additional searches.
--The number of searches in the U.S. using a mobile device also increased, from 602,000 searches in 2014 to 1.265 million in 2015, a 110 percent increase.
--The number of searches in the U.S. with a computer dropped by 1 percent in 2015, while searches with a tablet increased by 13 percent.
More on Technology
The Latest
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise DiamondsThe company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
Weekly QuizNov 21, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
MajorsNov 21, 2024
Harris Jewelry Ordered to Reopen Claims Portal for Refund RequestsA federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
MajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San FranciscoThe new space was designed to evoke a warm, inviting vibe.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
