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Ecommerce Site Launches Branded Collection
Charm & Chain, a website that sells both fashion and fine jewelry, recently introduced its own brand called Mined, a line of 14-karat gold pieces set with diamonds.
New York--Charm & Chain, an online fine jewelry retailer with a by-appointment showroom in New York, just revealed its new, branded collection.
Mined jewelry is available exclusively on CharmAndChain.com, an ecommerce website founded by Ali Galgano that features fine and gold-plated jewelry, as well as other accessories, from designers including Alexis Bittar, Diane Von Furstenberg, Eddie Borgo, Pamela Love and Robert Lee Morris. Prices for jewelry on the site overall range from $18 to $3,600.
Galgano, who is the CEO and runs the website with her partner, Jamie Rutenberg, is the creative director and designer of the Mined collection. The name of the collection is “meant to be a play on the process of bringing diamonds to the consumer,” she said.
“The diamonds in our line are all sourced from India,” Galgano told National Jeweler. “All diamonds used in the line have Kimberley Process certificates associated with the larger diamond rough that they are cut from.”
The gold used in the collection is sourced from a “large and well-known” refiner in Canada, and that is also where Charm & Chain’s manufacturing partner is located.
Mined officially launched on Nov. 18, and has met with a positive reception.
“Since we launched Mined, we’ve had to increase production to meet demand, which we attribute to the timing of the launch, during prime holiday gifting time,” Galgano said. “Sales so far have been dominated by an even split of diamond/white gold (pieces) and diamond/yellow gold. Rose gold with black diamond has been surprisingly as popular as well.”
She added that the best-selling styles have been Mined’s most simple: bar bracelets, circle earrings and stackable eternity bands. “We’ve also been able to introduce some new styles that we’re selling on pre-order, since the launch has been so successful.”
Galgano said they are marketing the line to customers through email and social media channels, as well as through exclusive trunk shows in cities across the United States where a high concentration of their customers are: New York, Los Angeles, Chicago and Washington, D.C.
She said
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Charm & Chain has another jewelry brand slated to debut in March, a fashion line called “Amp.”
Editor-in-Chief Michelle Graff contributed to this story.
Editor's note: This story has been updated to reflect the fact that Charm & Chain also has a by-appointment-only showroom in New York, and that the company's second brand, Amp, is fashion jewelry, not fine.
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