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ComScore: Online Spending Up Across the Board
This year’s Cyber Monday sales surpassed $3 billion, making it the heaving online spending day in history and helping to boost numbers for the holiday shopping season to date.
Reston, Va.--Cyber Monday is proving to be an increasingly popular shopping day, as total digital spending reached $3.11 billion this year, up 21 percent when compared with 2014.
Digital analytics firm comScore reported this week that Cyber Monday 2015 was not only the heaviest online spending day in history, but the first day of the 2015 holiday shopping season on which sales surpassed $2 billion. Black Friday, predicted to be the most lucrative sales day of the season overall, brought in $1.66 billion online, a 10 percent year-over-year increase.
“Despite some talk of Cyber Monday declining in importance, the day’s historical highs and continued strong growth rates confirm it is still a hugely important shopping event,” comScore Chairman emeritus Gian Fulgoni said.
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Amazon was the most-visited retail property on Cyber Monday, followed by Walmart, eBay, Target and Best Buy. Device-wise, most shopping was done via desktop computer ($2.28 billion) versus mobile device ($838 million).
For the holiday season to date--Nov. 1 to Dec. 1--a total of $27.89 billion has been spent online, a 6 percent increase over the corresponding days in 2014.
The weekend after Thanksgiving also reached a milestone this year, as the period recorded its first billion-dollar online shopping day on Sunday. Saturday sales hit the $1 billion mark for the second year in a row. Together the holiday weekend (Nov. 28 and 29) brought in $2.17 billion, year-over-year growth of 8 percent.
Spending for the five-day period from Thanksgiving through Cyber Monday also saw an increase as well, from $6.56 billion in 2014 to $7.2 billion in 2015.
ComScore’s analytics also show that consumers are still shopping, and spending more, on Thanksgiving Day. Sales were up 9 percent this year and topped $1 billion.
“What is clear is that the consumer economy is still healthy, and it’s looking optimistic that the success of Black Friday weekend and Cyber Monday will carry on throughout the rest of the season,” Fulgoni said.
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