IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
SurveysSep 06, 2019
These Are the ‘Healthiest’ Brands in the US
Market research firm YouGov has released its annual rankings of the brands consumers trust and would recommend to others.
Streaming service Netflix was the only brand to crack YouGov’s 2019 U.S. Brand Health Rankings top five that wasn’t a tangible consumer good. Its index score was nearly double that of its nearest competitors, Amazon Video and Hulu.
New York—Market research firm YouGov has released its annual rankings of the brands consumers trust and would recommend to others.
London-based YouGov publishes lists throughout the year of how brands rate among consumers in markets worldwide, ranking them according to “health” or “buzz,” or how they stack up among members of certain demographic groups.
In the United States, the company says it interviews thousands of consumers every day from a representative U.S. population sample, drawing from an online group of consumers of more than 1.8 million adults, ages 18 and up.
Respondents rate brands from 100 (very positive) to -100 (very negative) in a number of areas, including satisfaction, quality and if they would recommend to others. The brand’s ranking is calculated by subtracting negative feedback from positive; a zero score would mean equal amounts of both.
For the 2019 U.S. Brand Health Rankings, YouGov took the average score for all 1,740 brands in its BrandIndex for the 12-month period from July 1, 2018-June 30, 2019.
For the third year in a row, Johnson & Johnson-owned Band-Aid came out on top, followed by: Procter & Gamble’s Dawn, which moved from No. 3 to No. 2; Hershey’s, which also moved ahead one spot; Mars Inc.-owned M&M’s, which jumped ahead four places to No. 4; and Netflix, which moved up two spots to take the No. 5 slot.
Netflix was the only brand to crack the top five that was neither a food nor a consumer good and its index score of 46.2 was nearly double that of its biggest competitors, Amazon Video (24.3) and Hulu (23.5).
Rounding out the top 10 were Clorox, another P&G company, in the No. 6 spot, then Unilever’s Dove, PepsiCo-owned Quaker, Samsung and Pillsbury, a General Mills brand.
The top “Index Improvers” for 2019, meaning the brands whose scores improved the most year-over-year, were United Airlines followed by: Equifax—which is interesting given all the chatter over the company’s data breach settlement payout—at No. 2; Amazon-owned video doorbell system Ring; Sanofi Consumer Healthcare’s heartburn medicine Zantac; and Airborne, which is owned by British company Reckitt Benckiser.
YouGov also sorts its results by industry.
While there is no breakout for fine jewelry or even accessories brands, there are a few categories that might be of interest to the industry.
In the “Internet Social Media” category, U.S. consumers polled ranked YouTube tops, with an
Editors' Picks
Sponsored by
index score of 41.8, followed by: Pinterest, Instagram, Yahoo and LinkedIn.
The top U.S. TV networks were: History Channel (38.1), Discovery Channel, Animal Planet, PBS and The Weather Channel.
And the highest-ranking apparel and footwear brand was Levi’s (36.8), followed by: Adidas, New Balance, Sketchers and Nike.
To see YouGov’s complete list of rankings by industry, visit BrandIndex.com.
More on Surveys
The Latest
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
