EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SurveysSep 06, 2019
These Are the ‘Healthiest’ Brands in the US
Market research firm YouGov has released its annual rankings of the brands consumers trust and would recommend to others.
Streaming service Netflix was the only brand to crack YouGov’s 2019 U.S. Brand Health Rankings top five that wasn’t a tangible consumer good. Its index score was nearly double that of its nearest competitors, Amazon Video and Hulu.
New York—Market research firm YouGov has released its annual rankings of the brands consumers trust and would recommend to others.
London-based YouGov publishes lists throughout the year of how brands rate among consumers in markets worldwide, ranking them according to “health” or “buzz,” or how they stack up among members of certain demographic groups.
In the United States, the company says it interviews thousands of consumers every day from a representative U.S. population sample, drawing from an online group of consumers of more than 1.8 million adults, ages 18 and up.
Respondents rate brands from 100 (very positive) to -100 (very negative) in a number of areas, including satisfaction, quality and if they would recommend to others. The brand’s ranking is calculated by subtracting negative feedback from positive; a zero score would mean equal amounts of both.
For the 2019 U.S. Brand Health Rankings, YouGov took the average score for all 1,740 brands in its BrandIndex for the 12-month period from July 1, 2018-June 30, 2019.
For the third year in a row, Johnson & Johnson-owned Band-Aid came out on top, followed by: Procter & Gamble’s Dawn, which moved from No. 3 to No. 2; Hershey’s, which also moved ahead one spot; Mars Inc.-owned M&M’s, which jumped ahead four places to No. 4; and Netflix, which moved up two spots to take the No. 5 slot.
Netflix was the only brand to crack the top five that was neither a food nor a consumer good and its index score of 46.2 was nearly double that of its biggest competitors, Amazon Video (24.3) and Hulu (23.5).
Rounding out the top 10 were Clorox, another P&G company, in the No. 6 spot, then Unilever’s Dove, PepsiCo-owned Quaker, Samsung and Pillsbury, a General Mills brand.
The top “Index Improvers” for 2019, meaning the brands whose scores improved the most year-over-year, were United Airlines followed by: Equifax—which is interesting given all the chatter over the company’s data breach settlement payout—at No. 2; Amazon-owned video doorbell system Ring; Sanofi Consumer Healthcare’s heartburn medicine Zantac; and Airborne, which is owned by British company Reckitt Benckiser.
YouGov also sorts its results by industry.
While there is no breakout for fine jewelry or even accessories brands, there are a few categories that might be of interest to the industry.
In the “Internet Social Media” category, U.S. consumers polled ranked YouTube tops, with an
index score of 41.8, followed by: Pinterest, Instagram, Yahoo and LinkedIn.
The top U.S. TV networks were: History Channel (38.1), Discovery Channel, Animal Planet, PBS and The Weather Channel.
And the highest-ranking apparel and footwear brand was Levi’s (36.8), followed by: Adidas, New Balance, Sketchers and Nike.
To see YouGov’s complete list of rankings by industry, visit BrandIndex.com.
More on Surveys
The Latest
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ CollectionThe “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
