MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
SurveysAug 07, 2018
Gold Jewelry Demand Hits a 10-Year High in US
The World Gold Council said the market is benefitting from rising wages and increased consumer confidence.
Demand for gold jewelry in United States hit a 10-year high in the second quarter. This K. Mita Chevron heart ring in 18-karat yellow gold and 18-karat palladium white gold is set with 0.44 carats of kite shape rose-cut champagne diamonds and 0.165 carats of white diamonds ($5,520).
London—Gold jewelry demand in the United States reached 28.3 tons in the second quarter, marking a 10-year high for the period, the World Gold Council said.
Year-over-year, Q2 demand was up 5 percent, continuing the upward trend in the market.
The half-year number for the United States also hit a 10-year high; at 51.9 tons, demand reached a level not seen since 2008.
The market benefitted from a positive domestic economic environment that included rising wages, lower taxes that boosted household incomes, unemployment hitting historic lows and heightened consumer confidence, the WGC said.
The council also said department stores have reported strong jewelry sales—with some even reallocating store space to gold after replacing it with silver during the downturn—and a solid performance from the high end of the market.
Globally, though, gold jewelry demand dropped 2 percent in the second quarter to 510.3 tons.
The WGC noted that while it may seem surprising that gold jewelry demand didn’t pick up during the quarter given the relatively sharp decline in the per-ounce price of gold, it noted that currency weaknesses in many markets meant that local consumers weren’t seeing lower prices. Instead, they were seeing steady, or even higher, prices.
(The average LBMA gold price was $1,305.99 per ounce in Q2 and $1,317.73 per ounce in H1, according to Bloomberg and ICE Benchmark Administration).
Looking at worldwide jewelry demand by region, the Indian and Middle Eastern markets were the main drivers behind the Q2 decline, WGC said.
In India, consumers faced a high local gold price and seasonal challenges, causing demand to drop 8 percent year-over-year to 147.9 tons.
Meanwhile, economic factors and a new value added tax (VAT) introduced in some Middle Eastern markets impacted jewelry demand.
Iran posted the region’s biggest Q2 decline, 35 percent to 6.6 tons, as the country faced renewed economic sanctions and a collapsing currency.
The United Arab Emirates (-24 percent) and Saudi Arabia (-10 percent) also were down due to the impact of the VAT, while Turkey posted a 10 percent decline as political tensions pushed the local gold price higher.
Egypt was the only country in the region to see improvement, with gold jewelry demand up 10 percent to 5.1 tons, though the year-over-year comparison is against a record-low quarter in 2017.
In addition to the United States, growth in China helped offset the poor demand in India and the Middle East. Gold jewelry
demand in China continued its recent recovery, rising 5 percent to 144.9 tons in the second quarter.
Consumers there increasingly are preferring innovative, creative pieces over traditional jewelry, and a greater emphasis is being put on innovative marketing and customer service as well, the WGC said.
Europe also saw a marginal uptick in second quarter demand from 14.4 tons to 14.5 tons, supported by a stable euro gold price, while growth in Indonesia and Vietnam helped offset weakness elsewhere in Asia.
Gold jewelry demand for the first half of the year worldwide remained virtually unchanged year-over-year at 1,031.2 tons.
The market for recycling gold was up 4 percent compared with the prior-year period, driven largely by Turkey and Iran.
Consumers there increasingly are preferring innovative, creative pieces over traditional jewelry, and a greater emphasis is being put on innovative marketing and customer service as well, the WGC said.
Europe also saw a marginal uptick in second quarter demand from 14.4 tons to 14.5 tons, supported by a stable euro gold price, while growth in Indonesia and Vietnam helped offset weakness elsewhere in Asia.
Gold jewelry demand for the first half of the year worldwide remained virtually unchanged year-over-year at 1,031.2 tons.
The market for recycling gold was up 4 percent compared with the prior-year period, driven largely by Turkey and Iran.
More on Surveys
The Latest
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
