Events & AwardsJun 09, 2025
And the Winners of the 2025 Couture Design Awards Are … Designers were recognized in 12 categories, from platinum to pearls, before the evening ended with a new, retail-focused award.
SurveysApr 30, 2014
NRF: Consumers feeling practical this Mother’s Day
U.S. consumers are expected to spend slightly less on mom this Mother’s Day and they will keep practicality in mind when shopping.
Washington--U.S. consumers are expected to spend slightly less on mom this Mother’s Day and they will keep practicality in mind when shopping.
According to the National Retail Federation’s 2014 Mother’s Day Spending Survey, Americans will spend an average of $163 on moms this spring, down from the $169 spent last year.
Total spending is expected to reach nearly $20 billion, with jewelry spending projected to account for $3.6 million of that, falling behind other popular Mother’s Day presents such as cards, flowers and spa days.
According to the NRF survey, most shoppers will acknowledge Mother’s Day with a greeting card (81 percent), followed by flowers (67 percent), spending $2.3 billion, and apparel and accessories (34 percent), spending $1.7 billion.
They also will buy books and CDs ($480 million), housewares or gardening tools ($812 million), personal experiences like a “spa” day ($1.5 billion), jewelry and outings such as brunch or dinner ($3.8 billion).
The NRF said consumers have spent the last few years buying electronic gifts for Mother’s Day, such as tablets, smartphones and cameras, and may not feel the need to invest in those items again this year. Only 13 percent of survey respondents said they would buy an electronic Mother’s Day gift, a total of $1.7 billion in spending, down from $2.3 billion in 2013.
Gifts cards also will come into the equation: 43 percent of consumers will go with this option, up from 42 percent last year, with total spending expected to reach $2.1 billion.
Although spending is expected to be up in a number of categories, the NRF emphasized the “practicality” consumers will practice this holiday.
“Americans haven’t forgotten about the state of the economy and are treating their finances and gift-giving budgets in a way that keeps practicality top of mind,” said Pam Goodfellow, director of consumer insights at Prosper Insights & Analytics, which conducted the NRF’s survey.
Consumers between the ages of 25 and 34 will spend the most, an average of $217.
As far as shopping destinations go, most respondents will head to specialty stores (34 percent), followed by department stores (32 percent) and discount stores (24 percent). Another 29 percent will turn to the Internet to buy gifts.
For 18 to 24 year olds, department stores will be the most popular shopping destination (52 percent).
In addition, it won’t just be moms receiving gifts on May 11. While 64
percent of survey-takers said they will shop for their mother or stepmother, 23 percent will shop for their wife, 9 percent will shop for their daughter and 7 percent will shop for their grandmother.
The NRF’s 2014 Mother’s Day Consumer Spending Survey was conducted by Prosper Insights & Analytics and was designed to gauge consumer behavior and trends related to shopping for the holiday. It polled 6,535 consumers from April 1 to 8.
More on Surveys
The Latest
AuctionsJun 09, 2025
Nancy Astor’s Cartier Tiara Sells for $1.2MThe rare turquoise and diamond jewel was the top lot at Bonhams’ June jewelry sale.
Events & AwardsJun 09, 2025
Here Are the 2025 Retailer Hall of Fame InducteesThis year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 09, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
Weekly QuizJun 05, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 09, 2025
RDI Diamonds Partners With LavalierThe diamond wholesaler is working with the insurance provider to seamlessly offer personal jewelry insurance to RDI retailers’ clients.
CollectionsJun 06, 2025
Piece of the Week: Harwell Godfrey’s ‘Granny Squares Eleanor’ Necklace As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamTwo existing executives have been given new roles.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.
MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.Her new role is director of strategic initiatives.
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into GoldThe designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand AmbassadorThe actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade ReportsThe company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
TrendsJun 02, 2025
Amanda’s Style File: Three Gems for June Those born in June have a myriad of options for their birthstone jewelry.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
