Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Jennifer Fisher Opens Los Angeles Jewelry Store
It’s a homecoming for the New York-based brand.

Los Angeles—Jennifer Fisher is offering an in-person experience for its Los Angeles clientele.
The celebrity cult-favorite jewelry brand, which has fine and costume pieces, is opening a Los Angeles flagship in Beverly Hills.
It’s the second retail location after the New York City flagship, discreetly located on the second floor of a building on Fifth Avenue near Union Square.
Fisher said L.A. was the natural choice to expand the company’s physical footprint.
“L.A. is one of our biggest markets,” she said, “with a clientele that really responds to the styling and design of the jewelry. The collection fits very well with West Coast style.”
It’s also a homecoming of sorts for Fisher, who grew up in Montecito, California but today calls New York City home.
“Growing up in Montecito outside of Santa Barbara, my grandfather was a polo player and also a silversmith,” Fisher explained.
“He would make jewelry, like rodeo buckles, bolo ties, collar stays and money clips. I remember when I was a kid I would sit out there and watch him make all of this silver jewelry for his friends. It didn’t really hit me until a few years ago that that was a huge influence on me.”
Both coasts have informed her designs, which are at times edgy and on-trend (think hoop earrings for days) but timeless (like her classic gothic letter nameplates).
The 1,200-square-foot Beverly Hills store has a clean, contemporary elegance that works on either coast.
Fisher enlisted friend and interior designer Michelle Gerson to create the space, though Fisher is renowned for her own décor expertise, having twice collaborated with CB2 on a home collection.
Fisher said of the store’s look and feel, “I have always had a love for clean interiors and minimal living, and one of my best friends, Michelle Gerson, happens to be a fabulous designer in New York.
“She helped bring my vision for the store to life. The chandeliers are from Entler lighting. I wanted the cases to feel light and bright and airy—almost floating. That is why they are white and very minimal. The chaises and coffee table are from my CB2 collaboration.”
Exposed brick walls and industrial details feel reminiscent of New York, while the lightness and brightness is trademark California.
“It was important
“I wanted our jewelry experience to set itself apart from other jewelry stores. This store is going to set the tone for the rest of our stores as we continue to expand.”

In addition to jewels and forays into home design, Fisher has gained a legion of fans of her gourmet salts. They will be stocked at the Beverly Hills store as well.
“During quarantine, like most people, I have been home cooking much more than ever,” said Fisher. “Something we have been building is the recipe section of our website. I am always active on my @jenniferfisherkitchen account, where people can stay up to date with whatever I am cooking for family and myself that day.
“We are going to continue to grow this as the year goes on, and I am definitely headed back to New York City with a lot of inspiration after my California trip for new things to cook.”
The Jennifer Fisher Los Angeles flagship store is located at 450 North Canon Drive, Beverly Hills, California, 90210.
The store is currently accepting customers by appointment only in adherence to city COVID-19 safety guidelines. To book an appointment, contact sales@jenniferfisherjewelry.com.
The Latest

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.


While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.