For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
Joseph Varjabedian, Founder of Jova and Z.Jova, Dies at 63
A fixture in the jewelry industry, Varjabedian started his business more than two decades ago in New York City’s Diamond District.

New York—Jeweler Joseph Varjabedian, a fixture in the New York City Diamond District for nearly three decades, died Feb. 12 of complications related to COVID-19.
He was 63.
A native of Aleppo, Syria, Varjabedian was introduced to the jewelry business by his brother-in-law.
He moved to the United States to start his own manufacturing business and, after spending a few years managing a jewelry production facility in Russia, he returned to the United States and opened Jova Inc. in 1999.
He served retailers and wholesale customers as well as independent and established jewelry designers, including Doryn Wallach, Alison Nagasue and Wilfredo Rosado, whose pearl designs made headlines at the inauguration last month.
Varjabedian had extensive knowledge of transposing designs into CAD and working with 3D printers; he could fix any glitches.
Because of his skills, the 47th Street jeweler became a well-respected and beloved expert in CAD/3D printing, manufacturing, and sourcing for his retail, wholesale, and designer customers.
Designer Wallach remembered the “kind and thoughtful” jeweler in a recent Instagram post, writing in part: “He would let me sit over his shoulder when doing CAD work, and he would respect my perfectionism, because no one was more of a perfectionist than he was.
“He called me out when he thought something wouldn’t look right and even though I’d fight him, he was usually right.”
In addition to being a mentor and an expert in CAD, about two years ago, Varjabedian began establishing his own design in the marketplace—a line of jewelry that combined the symbol for each zodiac sign (for example, a lion for Leo) with an initial.
Operating as Z.Jova, the jeweler trademarked the new company name and registered all the zodiac letter designs.
His family plans to continue the website business, operating at Z-Jova.com.
“His passing leaves a hole in our hearts and a gap now in the excellent CAD services Joseph provided,” an homage to Varjabedian shared with National Jeweler reads.
“We remember him for his generosity, mentorship of many designers, dependable workmanship, commitment to excellence, loyalty, friendship, and imparting an inclusive feeling when working with him. We are all devastated to lose such a good spirit and a friend who was a part of our close-knit jewelry community.”
Anyone who wishes to express their condolences can email jovainc1@gmail.com; those emails will be forwarded to the family.
Varjabedian lived in New Jersey, residing in Oradell and, before that, Fair Lawn.
Varjabedian also was a loving brother and uncle.
He is survived by four sisters, Lousine Mgrdichian, Josephine Varjabedian, Regina Odabashian and Rose Alexanian; nine nieces and nephews; and 17 great-nieces and -nephews.
In lieu of flowers, donations may be made to Sts. Vartanantz Armenian Apostolic Church, 461 Bergen Blvd., Ridgefield, NJ 97657.
The Latest

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.


The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

Built on Relationships. Refined by Craft.

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.






















