The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Joseph Varjabedian, Founder of Jova and Z.Jova, Dies at 63
A fixture in the jewelry industry, Varjabedian started his business more than two decades ago in New York City’s Diamond District.

New York—Jeweler Joseph Varjabedian, a fixture in the New York City Diamond District for nearly three decades, died Feb. 12 of complications related to COVID-19.
He was 63.
A native of Aleppo, Syria, Varjabedian was introduced to the jewelry business by his brother-in-law.
He moved to the United States to start his own manufacturing business and, after spending a few years managing a jewelry production facility in Russia, he returned to the United States and opened Jova Inc. in 1999.
He served retailers and wholesale customers as well as independent and established jewelry designers, including Doryn Wallach, Alison Nagasue and Wilfredo Rosado, whose pearl designs made headlines at the inauguration last month.
Varjabedian had extensive knowledge of transposing designs into CAD and working with 3D printers; he could fix any glitches.
Because of his skills, the 47th Street jeweler became a well-respected and beloved expert in CAD/3D printing, manufacturing, and sourcing for his retail, wholesale, and designer customers.
Designer Wallach remembered the “kind and thoughtful” jeweler in a recent Instagram post, writing in part: “He would let me sit over his shoulder when doing CAD work, and he would respect my perfectionism, because no one was more of a perfectionist than he was.
“He called me out when he thought something wouldn’t look right and even though I’d fight him, he was usually right.”
In addition to being a mentor and an expert in CAD, about two years ago, Varjabedian began establishing his own design in the marketplace—a line of jewelry that combined the symbol for each zodiac sign (for example, a lion for Leo) with an initial.
Operating as Z.Jova, the jeweler trademarked the new company name and registered all the zodiac letter designs.
His family plans to continue the website business, operating at Z-Jova.com.
“His passing leaves a hole in our hearts and a gap now in the excellent CAD services Joseph provided,” an homage to Varjabedian shared with National Jeweler reads.
“We remember him for his generosity, mentorship of many designers, dependable workmanship, commitment to excellence, loyalty, friendship, and imparting an inclusive feeling when working with him. We are all devastated to lose such a good spirit and a friend who was a part of our close-knit jewelry community.”
Anyone who wishes to express their condolences can email jovainc1@gmail.com; those emails will be forwarded to the family.
Varjabedian lived in New Jersey, residing in Oradell and, before that, Fair Lawn.
Varjabedian also was a loving brother and uncle.
He is survived by four sisters, Lousine Mgrdichian, Josephine Varjabedian, Regina Odabashian and Rose Alexanian; nine nieces and nephews; and 17 great-nieces and -nephews.
In lieu of flowers, donations may be made to Sts. Vartanantz Armenian Apostolic Church, 461 Bergen Blvd., Ridgefield, NJ 97657.
The Latest

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.


The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.























