Independents

Joseph Varjabedian, Founder of Jova and Z.Jova, Dies at 63

IndependentsFeb 24, 2021

Joseph Varjabedian, Founder of Jova and Z.Jova, Dies at 63

A fixture in the jewelry industry, Varjabedian started his business more than two decades ago in New York City’s Diamond District.

20210224_Joseph_V_NEW.jpg
Joseph Varjabedian, a beloved 47th Street jeweler known for his CAD expertise, died earlier this month of complications related to the coronavirus. He was 63 years old.

New York—Jeweler Joseph Varjabedian, a fixture in the New York City Diamond District for nearly three decades, died Feb. 12 of complications related to COVID-19.

He was 63.

A native of Aleppo, Syria, Varjabedian was introduced to the jewelry business by his brother-in-law.

He moved to the United States to start his own manufacturing business and, after spending a few years managing a jewelry production facility in Russia, he returned to the United States and opened Jova Inc. in 1999.

He served retailers and wholesale customers as well as independent and established jewelry designers, including Doryn Wallach, Alison Nagasue and Wilfredo Rosado, whose pearl designs made headlines at the inauguration last month.

Varjabedian had extensive knowledge of transposing designs into CAD and working with 3D printers; he could fix any glitches.

Because of his skills, the 47th Street jeweler became a well-respected and beloved expert in CAD/3D printing, manufacturing, and sourcing for his retail, wholesale, and designer customers.

Designer Wallach remembered the “kind and thoughtful” jeweler in a recent Instagram post, writing in part: “He would let me sit over his shoulder when doing CAD work, and he would respect my perfectionism, because no one was more of a perfectionist than he was.

“He called me out when he thought something wouldn’t look right and even though I’d fight him, he was usually right.”


In addition to being a mentor and an expert in CAD, about two years ago, Varjabedian began establishing his own design in the marketplace—a line of jewelry that combined the symbol for each zodiac sign (for example, a lion for Leo) with an initial.

Operating as Z.Jova, the jeweler trademarked the new company name and registered all the zodiac letter designs.

His family plans to continue the website business, operating at Z-Jova.com.

“His passing leaves a hole in our hearts and a gap now in the excellent CAD services Joseph provided,” an homage to Varjabedian shared with National Jeweler reads.

“We remember him for his generosity, mentorship of many designers, dependable workmanship, commitment to excellence, loyalty, friendship, and imparting an inclusive feeling when working with him. We are all devastated to lose such a good spirit and a friend who was a part of our close-knit jewelry community.”

Anyone who wishes to express their condolences can email jovainc1@gmail.com; those emails will be forwarded to the family.

Varjabedian lived in New Jersey, residing in Oradell and, before that, Fair Lawn.
He was a member of Sts. Vartanantz Armenian Apostolic Church in Ridgefield, New Jersey.

Varjabedian also was a loving brother and uncle.

He is survived by four sisters, Lousine Mgrdichian, Josephine Varjabedian, Regina Odabashian and Rose Alexanian; nine nieces and nephews; and 17 great-nieces and -nephews.

In lieu of flowers, donations may be made to Sts. Vartanantz Armenian Apostolic Church, 461 Bergen Blvd., Ridgefield, NJ 97657.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Met Gala 2026 Beyonce, Lisa Manobal, Hailey Bieber
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met Gala

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Doug Hucker
SourcingMay 05, 2026
Doug Hucker Returns to His Roots

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

New York City FC winning the Philip F. Anschutz MLS Cup Trophy in 2021
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports History

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Exhibitor at JIS
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure Program

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

Weekly QuizApr 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Melanie Georgacopoulos Eclipse Collection Campaign Imagery
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ Collection

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Mugshot of 20-year-old Landen Julian Ballard of Vero Beach, Florida
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in Florida

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Gemist new retailer offering
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Hand putting gas pump in car
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas Prices

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Tiffany & Co. Blue Book 2026: Hidden Garden Butterfly Diamond Necklace
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue Book

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Claire’s new summer campaign
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Cartier London Crash Watch
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2M

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Police cars
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store Robbery

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

OAR26_NJ_bulletin_1872x1052_01.jpg
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver Manufacturing

Sponsored by OROAREZZO International Jewelry Exhibition

Tiffany & Co. Mother’s Day email opt out
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Venetia Diamond Mine in South Africa
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

John Wayne Signet Ring
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's Ring

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Stock image of money
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

Gregory's Jewelers storefront
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the Torch

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Doug Hucker
SourcingApr 28, 2026
Doug Hucker Retires From ICA

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Natural Diamond Council Chief Marketing Officer Susie Dewey
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The Ocean Dream diamond
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’s

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an Afterthought

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Longnecker Jewelry storefront
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 Years

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy