Independents

Kentucky Jeweler Reaches Out to Local Restaurants

IndependentsJan 22, 2021

Kentucky Jeweler Reaches Out to Local Restaurants

St. John & Myers Diamonds and Fine Jewelry in Lexington, Kentucky is encouraging fellow small businesses to frequent struggling restaurants.

From left, Mark Turner, a representative from the Lexington Chamber of Commerce, St. John & Myers Diamonds and Fine Jewelry co-owner Louis Scholz, and store associate Mikah Tribbey share lunch ordered from a local restaurant. Scholz and his wife launched a program designed to encourage other business owners to order from local restaurants.
Lexington, Ky.—Another independent jeweler is reaching out to help an industry that has been battered by the restrictions put in place to stem the spread of COVID-19—the restaurant industry.

Olivia Johnson Scholz and Louis Scholz, owners of St. John & Myers Diamonds and Fine Jewelry, took note of how local restaurants in Lexington, Kentucky were struggling amid the pandemic.

And so the husband-and-wife team launched an initiative called Restaurant Rescue Rally, encouraging fellow small business owners in Lexington to order lunch for their staff from a local restaurant once a week.

The store has been posting one video per week to spread the word about the program and highlight a local restaurant.

RELATED CONTENT: Northeastern Fine Jewelry Lends a Hand to Local Restaurants

Restaurant Rescue Rally had a five-week run from December to January, but the response was so positive that the jeweler said it is running the program again, from now until Valentine’s Day.

“We have already had five small businesses join us in the challenge, and we are now asking those businesses to reach out and each challenge a few more businesses themselves,” said a spokesperson in a statement to National Jeweler.

The jeweler is working with the Lexington Chamber of Commerce to showcase the businesses that join the program as well as the restaurants that are in need of help.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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