Sponsored by the Gemological Institute of America
Murphy Jewelers Cuts Ribbon on New Location
The new store has a Rolex corner and a bridal bar where customers can look at engagement rings over drinks.

Pottsville, Pa.—Murphy Jewelers’ new store is a fresh take on an old-school family business.
Frank J. Murphy opened the family’s first location in downtown Pottsville, Pennsylvania in 1913, traveling door-to-door in a horse and buggy fixing schoolhouse clocks.
The store was passed down to his son Francis Murphy and his wife Winnie Murphy, then to their son Patrick Murphy and his wife Kim Murphy.
Today, Kim carries on the family business alongside daughter Mallory Murphy and son-in-law Cody Frick, who is the new store’s in-house certified watchmaker.
A second location, the Murphy Jewelers’ flagship, opened in Hamburg, Pennsylvania in 2004 and, in 2010, a third was opened at the Promenade Shops at Saucon Valley.
After 10 years at that location, the family decided to move into the Lehigh Valley Mall, a two-level enclosed shopping mall with an outdoor lifestyle center attached.
“Our goal was to create an amazing space that allows us to deliver a one-of-a-kind shopping event,” said Chief Operating Officer Leon Benzrihem.
“We are immensely proud of what we are able to offer our existing clients, and welcome new clientele to come see ‘the Murphy experience’ for themselves.”
The store’s exterior design was inspired by an old factory, created using stone, tumbled brick and reclaimed wood. Grid windows, metal roof accents and gas lanterns complete the motif.
The interior has a more contemporary look, offering a cozy seating area and a fireplace.
The store features a Hearts On Fire shop-in-shop and a bridal bar where customers can hop up on a barstool to sit at the stone countertop and browse engagement rings over drinks.
John Hardy, Verragio, Gabriel & Co. and Roberto Coin are among the other lines the store carries.
Like the Hamburg location, the Leigh Valley Mall store has a 500-square-foot Rolex corner, complete with marble, raked limestone, leather and walnut to showcase the high-end timepieces.
The corner will feature a window to look in on Cody as he works.
He is a graduate of the Lititz Watch Technicum, the watchmaking school Rolex opened in 2001.
An on-site jeweler will also be available for repairs, diamond setting and custom design.
The Latest

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.