CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
EditorsSep 30, 2009
Q & A: Catching up with Cassy
A little while back, I received an e-mail about Cassy’s Sassy Jewelry, a company run by a young woman who had established her business at the age of 12. Since then, Arizona-based designer and owner Cassy Saba has been featured...
A little while back, I received an e-mail about Cassy’s Sassy Jewelry, a company run by a young woman who had established her business at the age of 12. Since then, Arizona-based designer and owner Cassy Saba has been featured in a segment of The Montel Williams Show about “Teen Millionaires in the Making” and has been highlighted in magazines such as Elle and Teen.
Now on the verge of her 19th birthday, Saba juggles all the duties of running a jewelry business: designing, fulfilling orders and marketing, while also hitting the books as a college sophomore.
Saba’s designs and uber-professional Web site were what first caught my eye and, after checking in with Cassy, I can’t get over her entrepreneurial spirit.
Above: Cassy Saba with designer Stephen Webster. Below: A model wears designs from Cassy's Sassy Jewelry in the designer's lookbook, available online.
National Jeweler (NJ): How did you get started?
Cassy Saba (CS): It started as a hobby when I got my first bead kit, which was of plastic beads. I had my mom wear [one of my designs] to work one day and her clients really liked it. I started getting into glass beads and started approaching stores, doing trunk shows and developing a clientele.
NJ: What was it that made you decide to approach stores with your jewelry?
CS: I just kind of realized, go for it. It’s a little intimidating at first, but the worst they could say is no. They didn’t really consider my age, they were more impressed by my work. They would first put pieces on consignment and then just buy them. Lots of times, one customer would buy one piece and then come back for more.
NJ: Where are your designs sold?
CS: They’re mostly on the West Coast, mostly in local boutiques. I have one boutique in New York, and I have a rep trying to get me into [L.A.’s] Fred Segal.
NJ: How hard has it been to balance school and work?
CS: It’s been very difficult. I’m a sophomore at ASU [Arizona State University] and my major is marketing. I wish I could work all the time. I got a BlackBerry, so it’s a little easier now. I can do e-mails throughout the day and do orders.
NJ: Did you take any classes or have you taught yourself?
CS: I’ve pretty much taught myself,
and now I’m doing semiprecious and metal. I try to keep up with the trends but still have my own work.
NJ: What are some of your favorite materials to work with?
CS: I really love mixing smooth stones with rough, bulkier stones. I like a lot of garnets, amethyst. I love pearls.
NJ: Who handles all the orders and behind the scenes?
CS: It’s solely me. I’ve marketed and networked myself. I have a MySpace page that I started and a Facebook page, and the company that designed my Web site found me through Facebook.
NJ: Your jewelry has been on a number of celebrities, Beyonce, Alicia Keys and Brandy, to name a few. How did they find out about you?
CS: Brandy purchased a necklace at a boutique in Scottsdale that sold my jewelry (her boyfriend had played for the Phoenix Suns at the time, so she went on some shopping sprees when visiting Arizona). And Beyonce is a fun story...her and her mom were in Women’s Wear Daily on the page before me in 2007 featuring their line, House of Dereon. After the release of that magazine, I sent them a letter with the article and our relationship went from there.
Next up for Saba? Phoenix Fashion Week, where she’ll be creating pieces to accessorize the gowns of a local bridal designer. Her latest collection features chunky statement necklaces that are right on trend. I'm looking forward to what this bright young thing will come up with next.
To check out more of Cassy's designs, visit her Web site, CassySassyJewelry.com.
Photos: Courtesy of Cassy’s Sassy Jewelry
NJ: What are some of your favorite materials to work with?
CS: I really love mixing smooth stones with rough, bulkier stones. I like a lot of garnets, amethyst. I love pearls.
NJ: Who handles all the orders and behind the scenes?
CS: It’s solely me. I’ve marketed and networked myself. I have a MySpace page that I started and a Facebook page, and the company that designed my Web site found me through Facebook.
NJ: Your jewelry has been on a number of celebrities, Beyonce, Alicia Keys and Brandy, to name a few. How did they find out about you?
CS: Brandy purchased a necklace at a boutique in Scottsdale that sold my jewelry (her boyfriend had played for the Phoenix Suns at the time, so she went on some shopping sprees when visiting Arizona). And Beyonce is a fun story...her and her mom were in Women’s Wear Daily on the page before me in 2007 featuring their line, House of Dereon. After the release of that magazine, I sent them a letter with the article and our relationship went from there.
Next up for Saba? Phoenix Fashion Week, where she’ll be creating pieces to accessorize the gowns of a local bridal designer. Her latest collection features chunky statement necklaces that are right on trend. I'm looking forward to what this bright young thing will come up with next.
To check out more of Cassy's designs, visit her Web site, CassySassyJewelry.com.
Photos: Courtesy of Cassy’s Sassy Jewelry
More on Editors
The Latest
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
