From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Holiday sparkle
Heading full force into the last weeks of the holiday season, here are a few ideas for last-minute diamond jewelry gifts. To get a closer look, click on each image. Bill Levine Collection (top) “Crown Key” pendant with diamonds totaling...
Heading full force into the last weeks of the holiday season, here are a few ideas for last-minute diamond jewelry gifts. To get a closer look, click on each image.
Bill Levine Collection (top)
“Crown Key” pendant with diamonds totaling 0.30 carat set in 14-karat gold; suggested retail price is $1,125. (800) 551-8386 or LevineJewels.com
Gabriel & Co. (left)
Hoop earrings with 1.82 carats total weight of diamonds set in 14-karat white gold; suggested retail price is $2,825. (800) 886-5422 or GabrielNY.com
Cartier (right)
“Cartier Collection les must” scarab-motif bracelet with diamond pave
set in white gold; suggested retail price is $1,700. (800) 227-8437 or Cartier.com
Photo: Vincent Wulveryck, copyright Cartier 2009
Christian Tse (left)
“Life” necklace in 18-karat white gold with pave
diamonds totaling 0.45 carat; suggested retail price is $3,200. (888) 688-1988 or ChristianTse.com
Gumuchian (center)
“Fleur” earrings with 1.18 carats total weight of diamonds set in platinum; suggested retail price is $6,500. Gumuchian.com
A. Jaffe (right)
Marquise-cut diamond ring available in platinum with 5-carat center
stone and side stones totaling 0.50 carat; price available upon request. AJaffe.com
Rina Limor (top left)
Earrings with rose-cut diamonds set in black rhodium 14-karat gold; suggested retail price is $1,800. RinaLimor.com
Leslie Greene (top right)
“Greenwich” patina cuff in sterling silver with diamonds; suggested retail price is $1,495. LeslieGreene.com
Sethi Couture (above)
“Crown” ring with diamonds totaling 0.51 carat (left), and “Tiara” ring with diamonds totaling 0.44 carat, both set in black rhodium white gold;
suggested retail prices are $2,000 and $1,800, respectively. (415)
255-4768 or SethiCouture.com
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The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























