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IndependentsSep 26, 2018
Royal Chain Releasing an Earring-Only Catalog
The success of earring styles has prompted the manufacturer to focus on the category ahead of the holidays.
Royal Chain has found such success in earring sales that it’s devoted an entire catalog to them.
New York—Earrings are trending with consumers and Royal Chain has taken notice.
In fact, earrings have shown such great retail returns that the third-generation manufacturer is releasing a new catalog devoted entirely to the category this fall.
Coming out this October, the 116-page catalog will focus predominantly on gold styles, but also incorporate silver and gemstone pieces as well, the company said in a press release.
It will feature hoop earring styles, as well as studs meant for stacking and layering up the lobe in multiple piercings.
Royal Chain noted that earrings have been the focus of recent red carpet looks and costume versions have been popular on the fashion runways over the last several seasons.
Royal Chain retailers will receive the earring catalog in mid-October and can use the book as a sales tool with customers. The manufacturer will present the book at the Select jewelry trade show in Gaylord National Harbor, Maryland (Oct. 14 and 15) and the JIS Show in Miami, Florida (Oct. 19-22).
This year marks Royal Chain’s 40th year in business. For further information about the company or catalog, contact Stephanie Madero at stephanie@royalchain.com or call 212-382-3340, ext. 119.
Editor’s note: This story was updated post-publication to correct an inaccuracy. The earring catalog is new; it does not replace Royal Chain’s main catalog, which remains as is with its entire assortment of products included.
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