The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.
Mimi So Sets Up Shop in Downtown NYC
The designer opened her “treehouse-inspired” store on the eve of New York Fashion Week.

New York—For Mimi So, opening her first store in New York City’s downtown SoHo neighborhood is a homecoming two decades in the making.
“I grew up around here,” the designer explained at her store opening fête held last week, on the eve of New York Fashion Week. “I grew up in the Lower East Side not too far from Chinatown. (Opening the store here) was a natural evolution for me. I’ve always loved the area.”
It also inspired the design of her store, which So wanted to feel like a modern treehouse. “I used to think it was the most luxurious thing to live up in a tree,” she explained.
Rather than enlist an architect, So went to work directly with the artisans and craftspeople she chose to create the 500-square-foot space on trendy Crosby Street. “It was important to me to support fellow artisans who were producing their work locally in reclaimed sustainable materials,” she said.
The jewelry cases were the most labor-intensive aspect of the interior design, due to the technicalities of adjustable temperature lights and sensor locks. The cases were rendered in maple wood with hand-bleaching to reveal the wood’s veins and patterns.
“It was an amazing collaboration of design and fabrication. They had never met a client who was as geeky about the wood process as they are.”
Hays also created a showcase meant to resemble a jeweler’s bench. So explained: “Since we speak of craftsmanship and our house is about
Now that her jewelry has its own permanent home, So is excited to connect with her customers directly.
“That’s when you get the real feedback,” she said. “I love retail. I love working with the public, the consumers, to really convey our creativity and I think it’s important to stay engaged and connected and the best way to do that is to have a brick-and-mortar space.”
The Latest

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.


The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Jewelry industry veteran Alisa Bunger has taken on the role.

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.

The rough on offer was recovered from a newer area at the Montepuez mine.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.