Sterling's unexpected pairings

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Lenore Fedow

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

Natalie Francisco

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Natalie Francisco

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Lenore Fedow

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Lauren McLemore

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Lauren McLemore

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Natalie Francisco

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

Lauren McLemore

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Peter Smith

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Lenore Fedow

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

Natalie Francisco

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

Lenore Fedow

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Natalie Francisco

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

Lauren McLemore

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Lauren McLemore

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Lauren McLemore

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Michelle Graff

The retailer operates more than 450 boutiques across 45 states, according to its website.

Lauren McLemore

The new members’ skills span communications, business development, advocacy, and industry leadership.

Lenore Fedow

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

Natalie Francisco

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Lauren McLemore

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Michelle Graff

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Lenore Fedow

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Michelle Graff

Ella Blum was appointed to the newly created role.

Natalie Francisco