GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
IndependentsMar 22, 2018
Inside Communion by Joy’s Spiritual Space
Fine jewelry brand Communion by Joy’s Culver City showroom provides much more than a shopping experience.
Designer Joy Smith in the Communion by Joy showroom and special events space
Culver City, Calif.--About a decade since it started, fine jewelry brand Communion by Joy has opened its first physical retail destination where clients can interact with the jewels and designer Joy Smith in person, but the experience goes far beyond shopping.
Located in Culver City, California, an area of Los Angeles adjacent to Venice Beach, Communion by Joy opened last September as a by-appointment showroom and a special events space.
Smith had been visualizing this type of hybrid retail/event location for a couple of years, but as soon as she found the Culver City space, things quickly fell into place.
Like the jewelry Smith creates, the location’s focus is spiritual. Smith is using it to host yoga classes, energy and healing ceremonies, and visits from special guests like her shaman.
For a brand whose name signifies bringing people together, it’s a full-circle moment.
“I don’t reach out to anyone, or if I do, it’s very organic,” Smith explained. “I just let things happen. It’s (focused) a lot on empowerment. I feel like it’s what the space wants. I feel like I’m the caretaker of this space.”
Smith has taken a similarly intuitive approach to much of her design career.
After leaving a career in corporate entertainment, Smith, who had long been a painter and sculptor, began carving wax jewelry models by hand, as she still does today.
Initially, she tried to create pieces that felt mainstream, like what other people were selling at the time, but customers weren’t connecting with them.
“I was like, why don’t I do what I really want creatively,” said Smith. “Not a lot of my pieces are very conventional, especially in the beginning, eight or 10 years ago. I started really being myself and creating the way I wanted to; even though I thought it was really weird, it was more myself. When I started doing that, I started getting more people interested in what I was doing, people who saw things that resonated with them.
“Then I started delving in spiritually with what I want to express. I want people to get the idea of what bliss feels like or what heaven feels like, if that felt like something (tangible). I wanted to see what the presence of the divine looked like within my pieces. Now I totally take myself out of my work. I don’t judge it. I’m going
to become completely open. If this is what spirit wants to create through me, then I let it happen. When I look at my pieces, I don’t feel like I made them even though my hands physically created them. It’s kind of strange.”
The result is Smith’s range of 14-karat recycled gold pieces abundant with motifs like doves, the Virgin Mary, and rays of light, accented with diamonds and colored gemstones.
As Culver City continues to develop and foot traffic increases, Smith is open to the idea of making her store open as a full-time retail location. As always, she is going with the flow.
“I’ve really trained myself to trust, because I believe I’m supposed to have this space for a reason, not only for my jewelry but spiritually to have the events that I have,” she said. “And if the highest spirit wants this for me then of course it’s going to work out.”
The result is Smith’s range of 14-karat recycled gold pieces abundant with motifs like doves, the Virgin Mary, and rays of light, accented with diamonds and colored gemstones.
As Culver City continues to develop and foot traffic increases, Smith is open to the idea of making her store open as a full-time retail location. As always, she is going with the flow.
“I’ve really trained myself to trust, because I believe I’m supposed to have this space for a reason, not only for my jewelry but spiritually to have the events that I have,” she said. “And if the highest spirit wants this for me then of course it’s going to work out.”
More on Independents
The Latest
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
