Chopard Adds New Designs to Its ‘Ice Cube’ Capsule Collection
The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

The collection debuted in 1999 with a single motif that embodied minimalist elegance, the jeweler said.
In 2024, Chopard launched a high jewelry capsule collection of the same name, reintroducing the cube motif with new proportions, modular versatility, and sculptural brilliance.
“Ice Cube has always represented purity and precision,” said Caroline Scheufele, co-president and artistic director of Chopard.
“But here, we pushed its language even further—into volume, movement, and expression. I wanted the pieces to feel wearable yet unexpected, like modern art for the body.”
The new designs range from a statement necklace to a versatile brooch, a variety of bracelets, and other jewels that embody a modern, architectural spirit.
A highlight of the new additions is a one-of-a-kind “Ice Cube” modular necklace, which is seen above.
It features nine rows of articulated cube motifs, some featuring a mirror polish and some set with brilliant-cut diamonds, in a mix of 18-karat rose and white gold.
The mix of cube sizes and heights adds dimension and evokes a sense of movement, Chopard said.
The rows can be removed in sets of three for a modular design that nods to the stacking nature of the collection’s previous rings and bangles.
Among the new additions are three bracelets that are available in three- or six-row variations, in 18-karat rose or white gold, and either partially or fully set with brilliant-cut diamonds.
It also includes an “Ice Cube” brooch designed to be gender-fluid and versatile. It can be worn across lapels, collars, ties, or as a hair pin.
These bracelets, and the multifunctional brooches, echo the collection’s architectural codes through the use of cube motifs in varying heights. It’s a nod to a city skyline where towers of glass and steel shimmer under shifting light, Chopard explains.
Another standout of the new creations is the “Ice Cube” ring with a 3.32-carat Asscher-cut diamond.
This piece reprises the collection’s multi-band shape, and the Asscher-cut diamond is a nod to the Art Deco era.
Asscher-cut diamonds continue into the earring offerings with a pair of “Ice Cube” earrings featuring 1.20-carat Asscher-cut diamond solitaires that are backed by a line of 14 diamond-set cubes.
The piece is also modular, as the backings can be removed from one or both sides.
The modernized cube motif was previously highlighted in Chopard’s “Sculpted by Light” campaign with the jeweler’s brand ambassador Bella Hadid.
The campaign, shot by Charlotte Wales, debuted in September 2024, launching a new era for the Ice Cube jewelry collection.
In it, Hadid models pieces from the collection against an abstract urban scene as the background.
“I’ve been a longtime admirer of Chopard given their gorgeous craftsmanship and commitment to sustainability. Their designs are so empowering and always give me a sense of confidence whenever I’m lucky enough to wear one of their pieces” said Hadid.
The new Ice Cube designs debuted on Sept. 14.
The full Sculpted by Light campaign can be seen on the Chopard website.
The Latest

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.

The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.


Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.

The month’s birthstones, tourmaline and opal, complement the palette of autumn.

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

Respondents were concerned about job availability and rising prices.

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

The brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.

She was remembered as a creative and generous woman of faith, who also had a sweet tooth.