Chopard Adds New Designs to Its ‘Ice Cube’ Capsule Collection
The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

The collection debuted in 1999 with a single motif that embodied minimalist elegance, the jeweler said.
In 2024, Chopard launched a high jewelry capsule collection of the same name, reintroducing the cube motif with new proportions, modular versatility, and sculptural brilliance.
“Ice Cube has always represented purity and precision,” said Caroline Scheufele, co-president and artistic director of Chopard.
“But here, we pushed its language even further—into volume, movement, and expression. I wanted the pieces to feel wearable yet unexpected, like modern art for the body.”
The new designs range from a statement necklace to a versatile brooch, a variety of bracelets, and other jewels that embody a modern, architectural spirit.
A highlight of the new additions is a one-of-a-kind “Ice Cube” modular necklace, which is seen above.
It features nine rows of articulated cube motifs, some featuring a mirror polish and some set with brilliant-cut diamonds, in a mix of 18-karat rose and white gold.
The mix of cube sizes and heights adds dimension and evokes a sense of movement, Chopard said.
The rows can be removed in sets of three for a modular design that nods to the stacking nature of the collection’s previous rings and bangles.
Among the new additions are three bracelets that are available in three- or six-row variations, in 18-karat rose or white gold, and either partially or fully set with brilliant-cut diamonds.
It also includes an “Ice Cube” brooch designed to be gender-fluid and versatile. It can be worn across lapels, collars, ties, or as a hair pin.
These bracelets, and the multifunctional brooches, echo the collection’s architectural codes through the use of cube motifs in varying heights. It’s a nod to a city skyline where towers of glass and steel shimmer under shifting light, Chopard explains.
Another standout of the new creations is the “Ice Cube” ring with a 3.32-carat Asscher-cut diamond.
This piece reprises the collection’s multi-band shape, and the Asscher-cut diamond is a nod to the Art Deco era.
Asscher-cut diamonds continue into the earring offerings with a pair of “Ice Cube” earrings featuring 1.20-carat Asscher-cut diamond solitaires that are backed by a line of 14 diamond-set cubes.
The piece is also modular, as the backings can be removed from one or both sides.
The modernized cube motif was previously highlighted in Chopard’s “Sculpted by Light” campaign with the jeweler’s brand ambassador Bella Hadid.
The campaign, shot by Charlotte Wales, debuted in September 2024, launching a new era for the Ice Cube jewelry collection.
In it, Hadid models pieces from the collection against an abstract urban scene as the background.
“I’ve been a longtime admirer of Chopard given their gorgeous craftsmanship and commitment to sustainability. Their designs are so empowering and always give me a sense of confidence whenever I’m lucky enough to wear one of their pieces” said Hadid.
The new Ice Cube designs debuted on Sept. 14.
The full Sculpted by Light campaign can be seen on the Chopard website.
The Latest

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.


The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.




























