Chopard Adds New Designs to Its ‘Ice Cube’ Capsule Collection
The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

The collection debuted in 1999 with a single motif that embodied minimalist elegance, the jeweler said.
In 2024, Chopard launched a high jewelry capsule collection of the same name, reintroducing the cube motif with new proportions, modular versatility, and sculptural brilliance.
“Ice Cube has always represented purity and precision,” said Caroline Scheufele, co-president and artistic director of Chopard.
“But here, we pushed its language even further—into volume, movement, and expression. I wanted the pieces to feel wearable yet unexpected, like modern art for the body.”
The new designs range from a statement necklace to a versatile brooch, a variety of bracelets, and other jewels that embody a modern, architectural spirit.
A highlight of the new additions is a one-of-a-kind “Ice Cube” modular necklace, which is seen above.
It features nine rows of articulated cube motifs, some featuring a mirror polish and some set with brilliant-cut diamonds, in a mix of 18-karat rose and white gold.
The mix of cube sizes and heights adds dimension and evokes a sense of movement, Chopard said.
The rows can be removed in sets of three for a modular design that nods to the stacking nature of the collection’s previous rings and bangles.
Among the new additions are three bracelets that are available in three- or six-row variations, in 18-karat rose or white gold, and either partially or fully set with brilliant-cut diamonds.
It also includes an “Ice Cube” brooch designed to be gender-fluid and versatile. It can be worn across lapels, collars, ties, or as a hair pin.
These bracelets, and the multifunctional brooches, echo the collection’s architectural codes through the use of cube motifs in varying heights. It’s a nod to a city skyline where towers of glass and steel shimmer under shifting light, Chopard explains.
Another standout of the new creations is the “Ice Cube” ring with a 3.32-carat Asscher-cut diamond.
This piece reprises the collection’s multi-band shape, and the Asscher-cut diamond is a nod to the Art Deco era.
Asscher-cut diamonds continue into the earring offerings with a pair of “Ice Cube” earrings featuring 1.20-carat Asscher-cut diamond solitaires that are backed by a line of 14 diamond-set cubes.
The piece is also modular, as the backings can be removed from one or both sides.
The modernized cube motif was previously highlighted in Chopard’s “Sculpted by Light” campaign with the jeweler’s brand ambassador Bella Hadid.
The campaign, shot by Charlotte Wales, debuted in September 2024, launching a new era for the Ice Cube jewelry collection.
In it, Hadid models pieces from the collection against an abstract urban scene as the background.
“I’ve been a longtime admirer of Chopard given their gorgeous craftsmanship and commitment to sustainability. Their designs are so empowering and always give me a sense of confidence whenever I’m lucky enough to wear one of their pieces” said Hadid.
The new Ice Cube designs debuted on Sept. 14.
The full Sculpted by Light campaign can be seen on the Chopard website.
The Latest

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.


The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

The collection takes inspiration from the emotional space between people, moments, and experiences.

In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.

The group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.

The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.

The retailer also gave an update on its vendor partnerships.

The award-winning actress is the “epitome of modern allure,” the brand said.

The “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.

The unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.

Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

Awards were given to four students, one apprentice, and an emerging jeweler.

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.

Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

The earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.

“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.

Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.























