Chopard Adds New Designs to Its ‘Ice Cube’ Capsule Collection
The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

The collection debuted in 1999 with a single motif that embodied minimalist elegance, the jeweler said.
In 2024, Chopard launched a high jewelry capsule collection of the same name, reintroducing the cube motif with new proportions, modular versatility, and sculptural brilliance.
“Ice Cube has always represented purity and precision,” said Caroline Scheufele, co-president and artistic director of Chopard.
“But here, we pushed its language even further—into volume, movement, and expression. I wanted the pieces to feel wearable yet unexpected, like modern art for the body.”
The new designs range from a statement necklace to a versatile brooch, a variety of bracelets, and other jewels that embody a modern, architectural spirit.
A highlight of the new additions is a one-of-a-kind “Ice Cube” modular necklace, which is seen above.
It features nine rows of articulated cube motifs, some featuring a mirror polish and some set with brilliant-cut diamonds, in a mix of 18-karat rose and white gold.
The mix of cube sizes and heights adds dimension and evokes a sense of movement, Chopard said.
The rows can be removed in sets of three for a modular design that nods to the stacking nature of the collection’s previous rings and bangles.
Among the new additions are three bracelets that are available in three- or six-row variations, in 18-karat rose or white gold, and either partially or fully set with brilliant-cut diamonds.
It also includes an “Ice Cube” brooch designed to be gender-fluid and versatile. It can be worn across lapels, collars, ties, or as a hair pin.
These bracelets, and the multifunctional brooches, echo the collection’s architectural codes through the use of cube motifs in varying heights. It’s a nod to a city skyline where towers of glass and steel shimmer under shifting light, Chopard explains.
Another standout of the new creations is the “Ice Cube” ring with a 3.32-carat Asscher-cut diamond.
This piece reprises the collection’s multi-band shape, and the Asscher-cut diamond is a nod to the Art Deco era.
Asscher-cut diamonds continue into the earring offerings with a pair of “Ice Cube” earrings featuring 1.20-carat Asscher-cut diamond solitaires that are backed by a line of 14 diamond-set cubes.
The piece is also modular, as the backings can be removed from one or both sides.
The modernized cube motif was previously highlighted in Chopard’s “Sculpted by Light” campaign with the jeweler’s brand ambassador Bella Hadid.
The campaign, shot by Charlotte Wales, debuted in September 2024, launching a new era for the Ice Cube jewelry collection.
In it, Hadid models pieces from the collection against an abstract urban scene as the background.
“I’ve been a longtime admirer of Chopard given their gorgeous craftsmanship and commitment to sustainability. Their designs are so empowering and always give me a sense of confidence whenever I’m lucky enough to wear one of their pieces” said Hadid.
The new Ice Cube designs debuted on Sept. 14.
The full Sculpted by Light campaign can be seen on the Chopard website.
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