MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.MajorsJun 10, 2025
Lauren Johansen Joins Loudr
As Loudr’s new account manager, Johansen will partner with clients to craft and execute marketing strategies.
Lauren Johansen joins The Loudr Agency as an account manager after more than a decade with AGS.
West Palm Beach, Fla.—The Loudr Agency, an Emmy Award-winning, curated full-service marketing agency, has appointed Lauren Johansen as its new account manager.
In her new position, Johansen will partner with clients to craft and execute marketing strategies that blend data, media, and storytelling to drive measurable growth through campaigns, activations, and long-term brand building.
“We couldn’t be more excited to welcome Lauren to our team,” said Gus Garcia, chief growth officer of Loudr.
“She has spent her career building community, strengthening brand presence, and creating exceptional experiences. Her background in both luxury and mission-driven marketing aligns perfectly with Loudr’s values and vision.”
Johansen brings more than a decade of experience at the intersection of luxury marketing and membership engagement to the role.
Previously, she was the director of membership strategy and experience at the American Gem Society (AGS) for almost 12 years.
While at AGS, she led initiatives in member recruitment and retention, event strategy, and sponsorship development, said Loudr, along with playing a pivotal role in elevating AGS Conclave and cultivating a dynamic, engaged membership base.
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In her new position, Johansen will partner with clients to craft and execute marketing strategies that blend data, media, and storytelling to drive measurable growth through campaigns, activations, and long-term brand building.
“We couldn’t be more excited to welcome Lauren to our team,” said Gus Garcia, chief growth officer of Loudr.
“She has spent her career building community, strengthening brand presence, and creating exceptional experiences. Her background in both luxury and mission-driven marketing aligns perfectly with Loudr’s values and vision.”
Johansen brings more than a decade of experience at the intersection of luxury marketing and membership engagement to the role.
Previously, she was the director of membership strategy and experience at the American Gem Society (AGS) for almost 12 years.
While at AGS, she led initiatives in member recruitment and retention, event strategy, and sponsorship development, said Loudr, along with playing a pivotal role in elevating AGS Conclave and cultivating a dynamic, engaged membership base.
Her passion is projects that unite mission and marketing to help brands connect authentically with their audience, said Loudr.
Johansen holds a Bachelor of Science in business marketing from the University of Arizona’s Eller College of Management.
“I’ve long admired Loudr’s ability to merge creativity with a strategy in a way that genuinely moves the needle,” said Johansen.
“To now be a part of this visionary team—and to help amplify brands I believe in—is an incredibly opportunity.”
Loudr said hiring Johansen marks another milestone in the evolution of the agency, which added her role as a result of its growth in the jewelry industry.
Loudr has more than 60 marketing experts employed across its West Palm Beach, Florida, and Denver, Colorado, offices.
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