MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.MajorsJun 10, 2025
Lauren Johansen Joins Loudr
As Loudr’s new account manager, Johansen will partner with clients to craft and execute marketing strategies.
Lauren Johansen joins The Loudr Agency as an account manager after more than a decade with AGS.
West Palm Beach, Fla.—The Loudr Agency, an Emmy Award-winning, curated full-service marketing agency, has appointed Lauren Johansen as its new account manager.
In her new position, Johansen will partner with clients to craft and execute marketing strategies that blend data, media, and storytelling to drive measurable growth through campaigns, activations, and long-term brand building.
“We couldn’t be more excited to welcome Lauren to our team,” said Gus Garcia, chief growth officer of Loudr.
“She has spent her career building community, strengthening brand presence, and creating exceptional experiences. Her background in both luxury and mission-driven marketing aligns perfectly with Loudr’s values and vision.”
Johansen brings more than a decade of experience at the intersection of luxury marketing and membership engagement to the role.
Previously, she was the director of membership strategy and experience at the American Gem Society (AGS) for almost 12 years.
While at AGS, she led initiatives in member recruitment and retention, event strategy, and sponsorship development, said Loudr, along with playing a pivotal role in elevating AGS Conclave and cultivating a dynamic, engaged membership base.
Related stories will be right here …
In her new position, Johansen will partner with clients to craft and execute marketing strategies that blend data, media, and storytelling to drive measurable growth through campaigns, activations, and long-term brand building.
“We couldn’t be more excited to welcome Lauren to our team,” said Gus Garcia, chief growth officer of Loudr.
“She has spent her career building community, strengthening brand presence, and creating exceptional experiences. Her background in both luxury and mission-driven marketing aligns perfectly with Loudr’s values and vision.”
Johansen brings more than a decade of experience at the intersection of luxury marketing and membership engagement to the role.
Previously, she was the director of membership strategy and experience at the American Gem Society (AGS) for almost 12 years.
While at AGS, she led initiatives in member recruitment and retention, event strategy, and sponsorship development, said Loudr, along with playing a pivotal role in elevating AGS Conclave and cultivating a dynamic, engaged membership base.
Her passion is projects that unite mission and marketing to help brands connect authentically with their audience, said Loudr.
Johansen holds a Bachelor of Science in business marketing from the University of Arizona’s Eller College of Management.
“I’ve long admired Loudr’s ability to merge creativity with a strategy in a way that genuinely moves the needle,” said Johansen.
“To now be a part of this visionary team—and to help amplify brands I believe in—is an incredibly opportunity.”
Loudr said hiring Johansen marks another milestone in the evolution of the agency, which added her role as a result of its growth in the jewelry industry.
Loudr has more than 60 marketing experts employed across its West Palm Beach, Florida, and Denver, Colorado, offices.
Editors' Picks
Sponsored by
The Latest
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
