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DCA Announces New Learning Platform, Course Updates
The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
The Diamond Council of America has revamped its learning platform and updated the material for two sales courses.
New York–The Diamond Council of America (DCA) has launched a new learning platform and updated the content in its Beginning Jewelry Sales and Advanced Jewelry Sales courses.
The new platform makes all courses easier to navigate as well as more accessible and engaging for jewelry professionals at all stages of their careers, the organization said.
The updates to the two sales courses enhance the clarity, accessibility, and visual appeal of the content, and include new, expanded sections dedicated to lab-grown diamonds, pearls, and watches.
The beginner sales course builds essential skills in customer engagement and product knowledge, with practical training for both new and experienced associates, while the advanced course enhances this foundation by focusing on customer communication, merchandising, and service strategy, said DCA.
DCA said the content updates, which are part of an ongoing commitment to modernizing educational resources, offer a more intuitive and engaging learning experience for readers.
“We are thrilled to provide these updated courses for DCA members and the jewelry industry. Ease of use was a top priority in developing this new learning environment,” said DCA President and CEO Terry Chandler.
“Thanks to the generous support from Jewelers Mutual, our new platform and updated curriculums now better support every step of a student’s professional development, making staff better equipped to sell more jewelry.”
Jewelers Mutual President and CEO Scott Murphy added, “At Jewelers Mutual, we are proud to support the Diamond Council of America and its mission to make quality jewelry education accessible to all. We believe that well-trained sales associates not only drive stronger sales but also build lasting customer trust and satisfaction.”
The new platform will include The Diamond Course and The Colored Gemstone Course, which offer education on diamond grading, lab-grown stones, gemstone value, and presentation techniques to help sales professionals guide informed, confident purchases.
Students currently enrolled in courses on DCA’s legacy platform must complete their coursework within one year of their original start date or by Aug. 1.
After this date, students still in progress will restart the course on the new platform.
For more information about DCA, to enroll in DCA courses, or to become a member, visit DCA’s website.
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The new platform makes all courses easier to navigate as well as more accessible and engaging for jewelry professionals at all stages of their careers, the organization said.
The updates to the two sales courses enhance the clarity, accessibility, and visual appeal of the content, and include new, expanded sections dedicated to lab-grown diamonds, pearls, and watches.
The beginner sales course builds essential skills in customer engagement and product knowledge, with practical training for both new and experienced associates, while the advanced course enhances this foundation by focusing on customer communication, merchandising, and service strategy, said DCA.
DCA said the content updates, which are part of an ongoing commitment to modernizing educational resources, offer a more intuitive and engaging learning experience for readers.
“We are thrilled to provide these updated courses for DCA members and the jewelry industry. Ease of use was a top priority in developing this new learning environment,” said DCA President and CEO Terry Chandler.
“Thanks to the generous support from Jewelers Mutual, our new platform and updated curriculums now better support every step of a student’s professional development, making staff better equipped to sell more jewelry.”
Jewelers Mutual President and CEO Scott Murphy added, “At Jewelers Mutual, we are proud to support the Diamond Council of America and its mission to make quality jewelry education accessible to all. We believe that well-trained sales associates not only drive stronger sales but also build lasting customer trust and satisfaction.”
The new platform will include The Diamond Course and The Colored Gemstone Course, which offer education on diamond grading, lab-grown stones, gemstone value, and presentation techniques to help sales professionals guide informed, confident purchases.
Students currently enrolled in courses on DCA’s legacy platform must complete their coursework within one year of their original start date or by Aug. 1.
After this date, students still in progress will restart the course on the new platform.
For more information about DCA, to enroll in DCA courses, or to become a member, visit DCA’s website.
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