Independents

Squirrel Spotting: Be Like The Boss

IndependentsJun 13, 2017

Squirrel Spotting: Be Like The Boss

Peter Smith shares what he learned about great leaders from reading the autobiography of a legendary Boss, Bruce Springsteen.

2016-Peter_Smith_copy.jpg
Peter Smith has more than 30 years of experience building wholesale and retail sales teams. He currently is president of Vibhor Gems.

I recently read Bruce Springsteen’s very good book “Born To Run.” It’s almost sacrilegious to say it, but I’ve never been a huge fan of his music, being more of an Elvis, Sinatra and Beatles guy. That said, I’ve always been drawn to him as someone who exudes real passion, authenticity and a work ethic to die for.

His autobiography is a fascinating and worthwhile read, and it did nothing to dispel the attributes that I already had ascribed to The Boss.

It’s probably not news to his legions of fans, but it became patently obvious to me in reading his book that Springsteen, despite never having a “real job” in his life, is clearly not only a working man’s rocker and poet, but a great leader too. Far from locking himself behind high gates in Memphis or Palm Springs, Bruce seems to be somehow infinitely more accessible than other storied musicians and celebrities.

I loved a story I heard a year or two ago about Bruce walking through Boston’s Public Gardens.

He happened upon a busker and he asked if he could borrow his guitar for a bit. After playing a few tunes, he apologized for not having any cash on him (think about the gift he had already given that busker!) and went on his way. A short while later, Springsteen returned with some cash and tipped the busker.

As I was reading Bruce’s book, I happened upon the following passage and, if you’ll forgive the pun, it really struck a chord with me.

He wrote: “I’ve always believed the E Street Band’s continued existence--and it’s now been 40-plus years since its inception--is partially due to the fact that there was little to no role confusion amongst its members. Everyone knew their job, their boundaries, their blessings and limitations. My bandmates were not always happy with the decisions I made and may have been angered by some of them, but nobody debated my right to make them. Clarity ruled and allowed us to forge a bond based on the principle that we worked together, but it was my band.”

Some people may read that and see a self-absorbed egomaniac telling everyone that the ball is his and they can find another game if they don’t like it. I read it and loved every typed word. I thought that it was a brilliant reflection on why Bruce Springsteen

has been so successful and why, despite many upheavals in his long career, he reigns today as one of the greats of music, irrespective of genre.

That one paragraph sums up so brilliantly why some leaders are successful and why so many are not.

Whether a company finds itself riding the crest of a wave or knee-deep in horse manure, what is always required from the leader is absolute clarity and conviction of purpose. It is not his or her job to tell tall tales or make excuses (anyone paying attention at United Airlines?) but to chart a clear course and to communicate that direction, unambiguously, throughout the organization. Clarity and consistency of message ought to be the minimum standard for a leader and, yet, it is so often lacking.

In the HBR book “On Managing People,” Daniel Goleman wrote: “Our research indicates that of the six leadership styles, the authoritative one is the most effective, driving up every aspect of climate. Take clarity. The authoritative leader is a visionary; he motivates people by making clear to them how their work fits into a larger vision for the organization. People who work for such leaders understand that what they do matters and why. By framing the individual tasks within a grand vision, the authoritative leader defines standards that revolve around that vision.”

It is not a leader’s job to ensure that his or her choices and directives please everyone or make him or her popular. And it is not, as we have seen in many high-profile cases of late, his or her job to make excuses in the face of failures or criticism. It is not his or her job to seek out scapegoats when things don’t go to plan or to sanction a continuous rotation of senior positions, as the last man in becomes the new savior.

What he or she must do is to be authentically clear and consistent in communicating the direction they are taking the company, and to explain to the entire team why that needs to happen and how they will get there. Anything less is simply not rock ‘n’ roll.

Peter Smith is president of Vibhor, a public speaker and author of “Sell Something” and “Hiring Squirrels.” He spent 30 years building sales teams in retail and wholesale and he can be contacted at dublinsmith@yahoo.com, peter@vibhorgems.com, or on LinkedIn, Facebook or Twitter.
Peter Smithis a principal partner at The Retail Smiths, a consultancy for jewelry vendors and retailers. He is the author of four books, including the recently released “Essentially Human, On Sales and Salespeople,” and he teaches sales behavior master classes. He can be reached at theretailsmiths@gmail.com.

The Latest

JCPenney storefront
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney Stores

Onyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.

Bulgari San Diego Store Exterior
MajorsAug 05, 2026
Bulgari Opens Store in San Diego

The new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.

Mugshots of four men
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s Home

Four men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

André Branch
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American Market

André Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.

Weekly QuizJul 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Gemlok earrings
MajorsAug 04, 2026
Sasha Primak Acquires Gemlok

New York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.

Santana Now Unidad Collection Campaign Imagery
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry Brand

Santana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Stock image of a gavel and books
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store Robberies

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

Spider-Man Citizen watch and pin on a web
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s Dream

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.

Chatham Men’s Collection Campaign Imagery
CollectionsAug 03, 2026
Chatham Releases First Men’s Collection

The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

Pomellato Marvelous Griffe earrings
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot

While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.

Edina Kiss Popsicle Pendant and Karina Choudhrie Ice Cream Charm
TrendsJul 31, 2026
These Pieces of the Week Are Sweet

Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

Macy’s Herald Square store sign
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn Down

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Gemfields emeralds
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

Stock image of a polished diamond being held by tweezers
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO Says

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

U.S. Trade Representative Jamieson Greer and Jewelers of America President and CEO David Bonaparte in Washington, D.C.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

Hands pushing shopping cart
SurveysJul 30, 2026
Consumer Confidence Slips in July

Survey respondents were concerned about the rising prices of food and groceries as well as unemployment.

Paola De Luca Presents Trendvision Book
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education Lineup

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

Jewels by Grace Hillsborough Show
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão at the 2026 African Mining Indaba
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Kevin Reilly PGI USA
MajorsJul 29, 2026
Kevin Reilly Retires After 39 Years in the Jewelry Industry

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Pomellato Mandala Chromia necklace
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%

Boucheron reached record sales while Pomellato found success in its signature collections.

United Flags of Fashion Arkansas Flag By Lauren Harwell Godfrey
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for Arkansas

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy