Independents

Squirrel Spotting: Be Like The Boss

IndependentsJun 13, 2017

Squirrel Spotting: Be Like The Boss

Peter Smith shares what he learned about great leaders from reading the autobiography of a legendary Boss, Bruce Springsteen.

2016-Peter_Smith_copy.jpg
Peter Smith has more than 30 years of experience building wholesale and retail sales teams. He currently is president of Vibhor Gems.

I recently read Bruce Springsteen’s very good book “Born To Run.” It’s almost sacrilegious to say it, but I’ve never been a huge fan of his music, being more of an Elvis, Sinatra and Beatles guy. That said, I’ve always been drawn to him as someone who exudes real passion, authenticity and a work ethic to die for.

His autobiography is a fascinating and worthwhile read, and it did nothing to dispel the attributes that I already had ascribed to The Boss.

It’s probably not news to his legions of fans, but it became patently obvious to me in reading his book that Springsteen, despite never having a “real job” in his life, is clearly not only a working man’s rocker and poet, but a great leader too. Far from locking himself behind high gates in Memphis or Palm Springs, Bruce seems to be somehow infinitely more accessible than other storied musicians and celebrities.

I loved a story I heard a year or two ago about Bruce walking through Boston’s Public Gardens.

He happened upon a busker and he asked if he could borrow his guitar for a bit. After playing a few tunes, he apologized for not having any cash on him (think about the gift he had already given that busker!) and went on his way. A short while later, Springsteen returned with some cash and tipped the busker.

As I was reading Bruce’s book, I happened upon the following passage and, if you’ll forgive the pun, it really struck a chord with me.

He wrote: “I’ve always believed the E Street Band’s continued existence--and it’s now been 40-plus years since its inception--is partially due to the fact that there was little to no role confusion amongst its members. Everyone knew their job, their boundaries, their blessings and limitations. My bandmates were not always happy with the decisions I made and may have been angered by some of them, but nobody debated my right to make them. Clarity ruled and allowed us to forge a bond based on the principle that we worked together, but it was my band.”

Some people may read that and see a self-absorbed egomaniac telling everyone that the ball is his and they can find another game if they don’t like it. I read it and loved every typed word. I thought that it was a brilliant reflection on why Bruce Springsteen

has been so successful and why, despite many upheavals in his long career, he reigns today as one of the greats of music, irrespective of genre.

That one paragraph sums up so brilliantly why some leaders are successful and why so many are not.

Whether a company finds itself riding the crest of a wave or knee-deep in horse manure, what is always required from the leader is absolute clarity and conviction of purpose. It is not his or her job to tell tall tales or make excuses (anyone paying attention at United Airlines?) but to chart a clear course and to communicate that direction, unambiguously, throughout the organization. Clarity and consistency of message ought to be the minimum standard for a leader and, yet, it is so often lacking.

In the HBR book “On Managing People,” Daniel Goleman wrote: “Our research indicates that of the six leadership styles, the authoritative one is the most effective, driving up every aspect of climate. Take clarity. The authoritative leader is a visionary; he motivates people by making clear to them how their work fits into a larger vision for the organization. People who work for such leaders understand that what they do matters and why. By framing the individual tasks within a grand vision, the authoritative leader defines standards that revolve around that vision.”

It is not a leader’s job to ensure that his or her choices and directives please everyone or make him or her popular. And it is not, as we have seen in many high-profile cases of late, his or her job to make excuses in the face of failures or criticism. It is not his or her job to seek out scapegoats when things don’t go to plan or to sanction a continuous rotation of senior positions, as the last man in becomes the new savior.

What he or she must do is to be authentically clear and consistent in communicating the direction they are taking the company, and to explain to the entire team why that needs to happen and how they will get there. Anything less is simply not rock ‘n’ roll.

Peter Smith is president of Vibhor, a public speaker and author of “Sell Something” and “Hiring Squirrels.” He spent 30 years building sales teams in retail and wholesale and he can be contacted at dublinsmith@yahoo.com, peter@vibhorgems.com, or on LinkedIn, Facebook or Twitter.
Peter Smithis a principal partner at The Retail Smiths, a consultancy for retailers and vendors. He teaches sales psychology and is the author of four books, including the recently released “Essentially Human, On Sales and Salespeople.” He can reached at theretailsmiths@gmail.com.

The Latest

Uniform Object Carbon Form Collection Campaign Imagery
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

Jewelers of America
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative Applications

The program provides essential funding to organizations for projects that enhance the jewelry industry.

Coconut Grove Miami
Events & AwardsApr 13, 2026
Couture Announces New Show in Miami

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Police car with lights on
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed Robbery

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

Weekly QuizApr 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Watches on a table next to a coffee cup
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

Ophelia Eve Scroll Toggle Pendant
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your Secrets

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Tiffany & Co. Nathalie Verdeille
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic Officer

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

Jacob & Co. The Godfather II Musical Watch
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Jesse Itzler
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

Alan Hodgkinson
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New Award

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

Oris CEO Rolf Studer and Oris CFO Claudine Gertiser
WatchesApr 09, 2026
Oris Names New CEO, CFO

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Hearts On Fire What’s Your Signature Campaign Imagery
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a Question

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

41.82-carat Type IIb blue diamond recovered from Cullinan in January 2026
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

American Gem Society Confluence Logo
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability Sessions

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

Dennis Buzz Busby and Randy Welch
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller Employees

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

Isabel Delgado A necklace
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

QVC Group logo
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into Question

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Headshot of National Jeweler columnist Peter Smith
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace Culture

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

Retiring GIA CFO David Tearle and new GIA CFO John Cowley
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Gemology Geek Ignite collection tourmaline ring
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry Collection

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

Fope Golden Now Campaign Imagery
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Former Signet executive Kecia Caffie
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet Jewelers

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

Author Tanzy Ward and her book Precious Black Jewels The Bijou Material Culture of Black Victorians & Edwardians
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ Jewelry

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy