Independents

Squirrel Spotting: Be Like The Boss

IndependentsJun 13, 2017

Squirrel Spotting: Be Like The Boss

Peter Smith shares what he learned about great leaders from reading the autobiography of a legendary Boss, Bruce Springsteen.

2016-Peter_Smith_copy.jpg
Peter Smith has more than 30 years of experience building wholesale and retail sales teams. He currently is president of Vibhor Gems.

I recently read Bruce Springsteen’s very good book “Born To Run.” It’s almost sacrilegious to say it, but I’ve never been a huge fan of his music, being more of an Elvis, Sinatra and Beatles guy. That said, I’ve always been drawn to him as someone who exudes real passion, authenticity and a work ethic to die for.

His autobiography is a fascinating and worthwhile read, and it did nothing to dispel the attributes that I already had ascribed to The Boss.

It’s probably not news to his legions of fans, but it became patently obvious to me in reading his book that Springsteen, despite never having a “real job” in his life, is clearly not only a working man’s rocker and poet, but a great leader too. Far from locking himself behind high gates in Memphis or Palm Springs, Bruce seems to be somehow infinitely more accessible than other storied musicians and celebrities.

I loved a story I heard a year or two ago about Bruce walking through Boston’s Public Gardens.

He happened upon a busker and he asked if he could borrow his guitar for a bit. After playing a few tunes, he apologized for not having any cash on him (think about the gift he had already given that busker!) and went on his way. A short while later, Springsteen returned with some cash and tipped the busker.

As I was reading Bruce’s book, I happened upon the following passage and, if you’ll forgive the pun, it really struck a chord with me.

He wrote: “I’ve always believed the E Street Band’s continued existence--and it’s now been 40-plus years since its inception--is partially due to the fact that there was little to no role confusion amongst its members. Everyone knew their job, their boundaries, their blessings and limitations. My bandmates were not always happy with the decisions I made and may have been angered by some of them, but nobody debated my right to make them. Clarity ruled and allowed us to forge a bond based on the principle that we worked together, but it was my band.”

Some people may read that and see a self-absorbed egomaniac telling everyone that the ball is his and they can find another game if they don’t like it. I read it and loved every typed word. I thought that it was a brilliant reflection on why Bruce Springsteen

has been so successful and why, despite many upheavals in his long career, he reigns today as one of the greats of music, irrespective of genre.

That one paragraph sums up so brilliantly why some leaders are successful and why so many are not.

Whether a company finds itself riding the crest of a wave or knee-deep in horse manure, what is always required from the leader is absolute clarity and conviction of purpose. It is not his or her job to tell tall tales or make excuses (anyone paying attention at United Airlines?) but to chart a clear course and to communicate that direction, unambiguously, throughout the organization. Clarity and consistency of message ought to be the minimum standard for a leader and, yet, it is so often lacking.

In the HBR book “On Managing People,” Daniel Goleman wrote: “Our research indicates that of the six leadership styles, the authoritative one is the most effective, driving up every aspect of climate. Take clarity. The authoritative leader is a visionary; he motivates people by making clear to them how their work fits into a larger vision for the organization. People who work for such leaders understand that what they do matters and why. By framing the individual tasks within a grand vision, the authoritative leader defines standards that revolve around that vision.”

It is not a leader’s job to ensure that his or her choices and directives please everyone or make him or her popular. And it is not, as we have seen in many high-profile cases of late, his or her job to make excuses in the face of failures or criticism. It is not his or her job to seek out scapegoats when things don’t go to plan or to sanction a continuous rotation of senior positions, as the last man in becomes the new savior.

What he or she must do is to be authentically clear and consistent in communicating the direction they are taking the company, and to explain to the entire team why that needs to happen and how they will get there. Anything less is simply not rock ‘n’ roll.

Peter Smith is president of Vibhor, a public speaker and author of “Sell Something” and “Hiring Squirrels.” He spent 30 years building sales teams in retail and wholesale and he can be contacted at dublinsmith@yahoo.com, peter@vibhorgems.com, or on LinkedIn, Facebook or Twitter.
Peter Smithis an industry consultant, speaker, and sales trainer, and author of 3 books on sales. Reach him at TheRetailSmiths@gmail.com.

The Latest

Matteo Cuelli
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing Director

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

Headshot of Sherry Smith, National Jeweler columnist and vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

Saks Fifth Avenue New York storefront
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s Bankruptcy

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Jacquie Aiche Raw Amethyst Cluster Starburst Diamond Ring
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone Bliss

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

Weekly QuizJan 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Bryan Cowan, Thomas Schwartz, Liliana Estrella
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership Team

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.

Stock image of shipping containers
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make Deal

President Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Jade Trau Spring Summer 2026 Collection Campaign
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces Rondelles

The designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.

Casio Headquarters Jersey City, New Jersey
WatchesFeb 03, 2026
Casio America Calls Jersey City Home

The watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.

Nivoda gemstones
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone Marketplace

The company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.

International Gemological Institute logo
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories

IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.

Ylang 23 store burglary
CrimeFeb 02, 2026
Ylang 23’s Dallas Store Burglarized

The Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.

Tyla at 68th annual Grammy Awards
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 Grammys

From cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.

Silver, Gold, and Bronze Medals for 2026 Winter Olympics
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.

Dawn dish soap, Dove soap, M&M candy, Tylenol
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGov

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Etiq Khol Ring
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ Ring

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

Arch Crown Tag & Label 2026 Catalog
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is Here

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Ghirardelli Chocolocket
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Step-cut Colombian emerald ring London Jewels Bonhams
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Red Rubies AGTA
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced Gemstones

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Audemars Piguet Atlanta Store Artwork
WatchesJan 29, 2026
Audemars Piguet Opens AP House in Atlanta

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy