MajorsSep 06, 2023
Brilliant Earth Opens First Indoor Mall-Based ShowroomsMajorsSep 14, 2023
Kendra Scott Heads to Target
With prices starting at $15, the Kendra Scott at Target collection launches next month.
A rendering of a dedicated space for Kendra Scott’s new exclusive collection for Target
Minneapolis—Kendra Scott has signed a deal with Target to begin selling its jewelry on the retailer’s website and in select stores this fall, the companies announced this week.
The “Kendra Scott at Target” collection will be available starting Oct. 22.
It will feature more than 200 new pieces that are exclusive to the retailer, including necklaces, rings, and earrings as well as jewelry accessories, like ring dishes and jewelry storage.
The pieces will be 14-karat gold over brass, as well as other metals, with gemstones. Prices start at $15 and go up to $60, with most pieces retailing for under $40.
The partnership with Target is the latest in a series of major developments for the popular Austin, Texas-based jewelry brand.
Kendra Scott debuted its first watch collection in 2022 and then rolled out a collection of engagement rings set with lab-grown diamonds a short time later.
The brand also collaborated with Mattel on Barbie capsule collections, including one that came out this year ahead of the “Barbie” movie, and is capitalizing on its popularity among college-aged young adults with a campus tour that includes an augmented reality component.
A selection of Kendra Scott’s “Emma” pieces. Prices range from $15 to $60, with most of the jewelry retailing for under $40, said the companies.
The Kendra Scott at Target collection, which will include “bold and trendy statement pieces,” is set to launch Oct. 22.
“Family, fashion, and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target’s purpose of bringing joy to all families,” said Kendra Scott, founder, executive chairwoman and chief creative officer of Kendra Scott.
“We partnered with Target as they have a strong presence in our local communities, the place that matters the most to us. Together, we’re introducing a quality, style-forward collection and celebrating both brands’ shared commitment to our communities.”
For Target, its partnership with Kendra Scott is the latest in a line of collaborations with well-known brands such as Apple, Disney, Ulta Beauty, and Levi’s.
Jill Sando, executive vice president and chief merchandising officer at Target, said the Kendra Scott pieces are “exactly the kind of affordable joy our guests are looking for when they shop at Target.”
“Target is known for democratizing style and I’m so proud of how our strategic partnership with Kendra Scott builds on that legacy of making great design accessible to all,” she said.
The collections will be refreshed multiple times a year, said the companies, with some styles carrying over from season to season.
Customers can shop the collection online through a “dedicated brand experience,” which will highlight top picks from the collection and share style inspiration.
In select Target stores, there will be a Kendra Scott section within the jewelry and accessories department featuring styling mirrors and other features.
Target stores in Edina, Minnesota; Katy, Texas; and the Austin Arboretum in Texas will be flagship locations for the partnership, stocking an expanded collection.
To kick off the partnership, the flagship stores will host in-store activations on launch day, Oct. 22.
More on Majors
The Latest
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
