CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
Brought to you by
A Conversation with Dialog Solutions
Do you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.
Brought To You By Dialog Solutions
We are excited to share our conversation with Dialog! We sat down with Dialog to learn all about their program and how it can help our retailers.
Tell us about Dialog and how the business came to be?
Our company is a third-generation diamond business and we have operated in Canada for over 40 years. I start this way to say that we have seen many economic trends in the diamond business and have a unique perspective not operating in traditional diamond centers.
We have been noticing gaps and trends in the diamond industry and among our customers for years. Many diamond retailers seemed to be divesting out of loose diamonds and diamond jewelry and filling much of their showcases with fashion jewelry and watches. As a result, we noticed that a large percentage of diamond sales came from call stones. We would get a call for the same diamond from multiple retailers in the same city and it became apparent that a customer was visiting retailers looking for a specific diamond. We thought to ourselves – did all of these retailers lose that sale because they didn’t have the merchandise available for sale when the customer walked in the door?
We felt there was a gap between what customers wanted and what retailers could provide, for a variety of good reasons. What if each of those retailers had exactly the right merchandise at the right time, when their customers needed it? We really felt we could come up with a solution that could help retailers service their customers and give them the best purchasing experience possible.
How does Dialog work?
We like to compare Dialog to Netflix or Spotify, but for diamonds and diamond jewelry. Just like with movies and music, rather than purchasing the content that you want to consume, Dialog users subscribe to our extensive inventory catalogue and use only what they need. Dialog is the world’s first diamond subscription service.
Retailers subscribe to the diamond inventory level that is appropriate for them – anywhere from $100,000 up to $5M or more – and select the diamonds that have been perfectly curated for their customer base. These diamonds are stored in the retailer’s showcases, available for sale when their customers want to make a purchase. If a diamond is sold, then a replenishment diamond is sent within 24 to 48 hours, with the idea being that the perfect merchandising mix must be available at the store at all times. When a diamond is sold to a consumer, the retailer receives a sales rebate from Dialog that is deducted from their subscription fee, sometimes even lowering the fee to zero. We have one customer that Dialog owes money to each month! Diamonds only are paid for if they are sold to a consumer.
Retailers simply pay their subscription fee and have access to millions of dollars of beautiful diamond inventory that has been extensively quality controlled by seasoned diamond experts. At the end of the term, any unsold diamonds just have to be returned back to Dialog.
What goes into the inventory selection process for each retailer?
We believe that the retailer has the greatest chance of success if it has a perfectly curated diamond inventory for their particular store, based on their customers. For multiple door retailers, this means a different merchandising mix per store, especially if the stores are located in different geographical locations.
In order to achieve this, Dialog employs full-time PhD level data scientists, computer engineers and other experts to analyze our customer needs. We provide a deep dive analysis for all of our customers to understand which product will help them maximize their sales. At the end of the day, Dialog succeeds only if the retailers succeed.
Once the retailer agrees to their inventory selection, they simply go online to the Dialog platform and select the inventory they desire. All of our diamonds are GIA certified and have 360 videos so they can be carefully viewed and selected. The retailer is free to exchange their selection for other diamonds at their will and convenience, much like a diamond library. The goal is to have the right inventory in the store so any learnings can be implemented in real time.
What are some of the ways you’ve seen Dialog’s impact on your subscribers’ businesses?
This has been the most fulfilling part of Dialog. Retailers subscribe to Dialog for a variety of reasons so we have seen different impacts.
For many independents, Dialog has provided a way for them to have an impressive diamond inventory which can help them compete with the majors in their region. This was especially true during the pandemic. We love that we can support the independents in our industry who have devoted their lifetime to their business. For some owner-managers of independents, much of their personal savings is invested in their inventory. Dialog provides them a way to take that capital out and invest it in other initiatives – such as renovating their store, expanding into other locations, using it for marketing budgets, or simply retirement!
For the chain stores, we love the impact we have as well. Rather than spending time, money and resources on multiple buying trips all around the world, procurement initiatives and QC, buyers, owners and executives can now focus their time, money and attention on providing their customers with the best purchasing experience. Dialog can take care of all the rest.
What would be your message to any retailer that wants to try Dialog but isn’t sure?
Our message is that Dialog is only a success if the retailer succeeds. Because of this, we offer a 6 month risk free trial. This means that if Dialog is simply not working, we allow the retailer to opt out of the program with all their fees refunded. We would say just try it. There is no risk, no hidden fees, no catch. We simply want to help retailers and truly believe we have found a way to do so.
Get started with Dialog at dialogvault.com!
Get started with Dialog at dialogvault.com!
Editors' Picks
Sponsored by
More on Sourcing
The Latest
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
MajorsFeb 13, 2026
JFC Announces New BeneficiariesThe nonprofit has welcomed four new grantees for 2026.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped FlagshipThe Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
