EditorsFeb 03, 2023
Piece of the Week: Gismondi 1754’s ‘Marea’ CuffMajorsApr 05, 2023
Gismondi 1754 Acquires Vendorafa from LVMH
Gismondi 1754 now owns Vendorafa’s fine jewelry brand while LVMH retains its manufacturing division.
Gismondi 1754’s “Marea” diamond and tanzanite cuff. The Italian jewelry brand has acquired Vendorafa from LVMH for €608,000 ($665,000).
Genova, Italy—Gismondi 1754 has acquired Vendorafa, a fellow Italian jewelry brand, from LVMH.
When LVMH acquired Pedemonte Group, a jewelry producer operating in Italy and France, in November 2022, Vendorafa and its manufacturing arm, Vendorafa Lombardi, were part of the deal.
Under the terms, Vendorafa Lombardi and Villa Pedemonte Atelier, a large-scale production specialist, were combined. Together, the pair manufacture jewels for international luxury brands, including some in the LVMH portfolio.
At the time of acquisition, the two manufacturers had a combined revenue of €41 million ($44 million).
LVMH will continue to own Vendorafa’s manufacturing division, but has agreed to sell the fine jewelry brand.
Gismondi 1754 bought the brand on March 31 for €608,000 ($665,000).
Founded in the goldsmith district of Valenza, Italy in 1951, Vendorafa is notable for its handmade 18-karat gold jewels as well as its workmanship, including its hammering, engraving, and embossing techniques.
Related stories will be right here …
When LVMH acquired Pedemonte Group, a jewelry producer operating in Italy and France, in November 2022, Vendorafa and its manufacturing arm, Vendorafa Lombardi, were part of the deal.
Under the terms, Vendorafa Lombardi and Villa Pedemonte Atelier, a large-scale production specialist, were combined. Together, the pair manufacture jewels for international luxury brands, including some in the LVMH portfolio.
At the time of acquisition, the two manufacturers had a combined revenue of €41 million ($44 million).
LVMH will continue to own Vendorafa’s manufacturing division, but has agreed to sell the fine jewelry brand.
Gismondi 1754 bought the brand on March 31 for €608,000 ($665,000).
Founded in the goldsmith district of Valenza, Italy in 1951, Vendorafa is notable for its handmade 18-karat gold jewels as well as its workmanship, including its hammering, engraving, and embossing techniques.
Gismondi CEO Massimo Gismondi was familiar with the brand’s work and admired its quality and uniqueness, said the company.
“Meeting the family, I was immediately struck by our shared values, representation of ‘handmade in Italy by Italians,’ and their reputation of high specialization as leaders of master goldsmithing in the industry,” said Gismondi.
“With Vendorafa, we bring continuity and strength to a legacy brand I respect as well as a key acquisition in our business development plan aimed at strengthening our global presence within the sector.”
Gismondi has already taken control of operations and will bring Vendorafa’s collections to Couture in Las Vegas.
MajorsJan 20, 2023
Quality Gold Acquires Herco 
GradingJan 13, 2023
Sarine To Acquire Majority Stake in GCAL More on Majors
The Latest
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready BroochDesigner Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ ListExpanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New StoreLocated in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV SeriesThe episode about the family-owned jeweler will premiere May 17.
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in AustinThe Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to AuctionThe turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise RingSet with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple EffectThough currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for MayMay babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 ScholarshipsThe deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.
