Daniel Marks of I W Marks in Houston Dies at 52

IndependentsJan 13, 2023

Daniel Marks of I W Marks in Houston Dies at 52

The former co-owner of the Houston-based family-owned jeweler is remembered as a quick-witted family man.

Daniel Marks, the former co-owner of I W Marks Jewelers, died Jan. 8 at the age of 52. Marks, pictured at upper left holding a baseball ball, is seen here with loved ones, including his brother, Bradley Marks, and late father, Irving Marks. (Image courtesy of I W Marks’ Facebook page)
Houston—Daniel Scott Marks, former co-owner of Houston’s I W Marks Jewelers, died Jan. 8 following a respiratory illness.

He was 52.

A native of Houston, he was born on March 27, 1970, to Diane and Irving Marks.

He was a graduate of Texas A&M University, earning a bachelor’s degree in business administration and management.

Marks worked briefly in computer and car sales, but later joined the family jewelry business.

He met his wife, Susan Grushko, in 1990, and they married in 1995.

“He always loved to joke that Susan was a cougar because she was a month and three days older,” said his online obituary.

The pair raised two sons, William and Andrew Marks.

His sons were “the apples of his eye,” and Marks was happiest when spending time with them, watching sports, traveling, and playing fantasy football or video games.

He was described as their biggest fan and a devoted family man.

I W Marks shared several photo collages of Daniel Marks on its Facebook page.
I W Marks shared several photo collages of Daniel Marks on its Facebook page.

Marks co-owned the second-generation Houston jeweler with his brother, Bradley Marks, taking over after their father died in 2008. (The store, founded in 1978 by their parents, recently underwent a renovation.)

In 2014, Marks sold his share of the business to pursue his love of car sales, buying Custom Car Stereo, a store he’d frequented since his teenage years.

He was a natural salesman, said his online obituary, and his customers appreciated his easy-going personality and low-pressure approach to sales.

In addition to his love of cars, Marks loved sports and classic rock, especially the Eagles. He was also an amateur photographer, snapping pictures at his sons’ events.

He is remembered for his quick wit and sense of humor, and for being “a generous soul that never said no to helping those he loved.”

In a Facebook post, I W Marks said: “He was an amazing photographer, had a love and passion for cars, a great sense of humor, and was a loyal and good friend to all that had the privilege of knowing him. “

Marks is survived by his wife Susan, their sons William and Andrew, and his “fur baby” Oreo, as well as his brother, Bradley, and his sisters-in-law, aunts, cousins, nieces and nephews.

A service was held, and also livestreamed, Thursday at The Proler Chapel at Congregation Beth Israel Memorial Garden in Houston.

In lieu of flowers, his family requested donations be made to a memorial fund set up in his name with the Spring Branch Education Foundation. 

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry Together

For over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.

TrendsJan 26, 2023
At Vicenzaoro, Paola De Luca Gazes Into Jewelry’s Future

The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.

CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ Class

The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.

Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern Grading

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

Policies & IssuesJan 26, 2023
Diamonds Do Good Names 10 to Board of Directors

Stephanie Gottlieb, Jewelers Mutual’s Mike Alexander, and Craig Rottenberg of Long’s Jewelers are among the new board members.

Weekly QuizJan 26, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
WatchesJan 25, 2023
These Were 2022’s Top-Selling Watch Brands, Chrono24 Says

Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.

MajorsJan 25, 2023
John Hardy Names New CEO

Luxury retail executive Frédéric Levy has taken on the role.

Brought to you by
De Beers Institute of Diamonds Expands to Offer Education

De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.

Events & AwardsJan 25, 2023
Couture DAC Accepting Applications for Mentorship Program

Jewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.

CollectionsJan 25, 2023
Stephanie Gottlieb Announces First President, CCO Hire

Morgan P. Richardson joins from La Perla.

Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About Platinum

The new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.

SourcingJan 24, 2023
Tiffany Buys 35 of the Last Diamonds Recovered From Argyle

Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.

ColumnistsJan 24, 2023
On Data: Here’s How Independent Jewelers Did in 2022

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

GradingJan 24, 2023
GIA and AGS Launch Diamond Light Performance Supplement Report

The AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.

MajorsJan 24, 2023
WJA Announces New International Board Members

The seven newcomers include executives from David Yurman, De Beers, and GIA.

EditorsJan 23, 2023
Designers to Watch in 2023: Aurelia Demark

The designer finds the modernity in classic motifs and family heirloom jewels.

Policies & IssuesJan 23, 2023
Melanie Grant Named Executive Director of RJC

She has more than 20 years’ experience in watches and jewelry, and says sustainability is the “greatest single issue” facing the industry.

Policies & IssuesJan 23, 2023
AGTA Forms Committee to Standardize Industry ‘Sustainability’ Terms

Its focus are words like “sustainability,” “ethics,” and “responsible sourcing.”

MajorsJan 20, 2023
Quality Gold Acquires Herco

Herco President Reuven Itelman is retiring and selling the company, which will relocate to Ohio from California.

Lab-GrownJan 20, 2023
Siobhán Duffy Promoted to Chief Executive of Element Six

She was previously the executive director of sales and marketing for the De Beers Group-owned company.

TrendsJan 20, 2023
Piece of the Week: Loquet London’s Lunar New Year Charm

It’s from a new collection of charms designed to go in the brand’s signature lockets.

IndependentsJan 20, 2023
Edge Retail Academy Announces Annual Award Winner

Lonnie Iannazzo of Vincent Anthony Jewelers is the 2022 William (Wag) Wagner Business Excellence Award recipient.

Lab-GrownJan 19, 2023
GIA Rolls Out Less Expensive Report for Lab-Grown Diamonds

The revised Laboratory-Grown Diamond Report-Dossier still includes the four Cs but doesn’t list growth method or post-growth treatments.

SurveysJan 19, 2023
Inflation, Rising Interest Rates Put a Damper on Holiday Sales

Holiday sales fell short of the National Retail Federation’s expectations, rising only 5 percent year-over-year.

AuctionsJan 19, 2023
Kim Kardashian Bought Princess Diana’s Amethyst Cross

The businesswoman and reality TV star paid nearly $200,000 for the “Attallah Cross.”

MajorsJan 19, 2023
Signet Names New Jared President as Executive Shuffle Continues

Luxury retail veteran Claudia Cividino has stepped into the role.

EditorsJan 18, 2023
Designers to Watch in 2023: Dyne

Designer Sarah Narici has created the most compelling jewelry personalization in recent years, writes Senior Editor Ashley Davis.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy