Independents

Daniel Marks of I W Marks in Houston Dies at 52

IndependentsJan 13, 2023

Daniel Marks of I W Marks in Houston Dies at 52

The former co-owner of the Houston-based family-owned jeweler is remembered as a quick-witted family man.

20230113_Daniel Marks header.jpg
Daniel Marks, the former co-owner of I W Marks Jewelers, died Jan. 8 at the age of 52. Marks, pictured at upper left holding a baseball ball, is seen here with loved ones, including his brother, Bradley Marks, and late father, Irving Marks. (Image courtesy of I W Marks’ Facebook page)
Houston—Daniel Scott Marks, former co-owner of Houston’s I W Marks Jewelers, died Jan. 8 following a respiratory illness.

He was 52.

A native of Houston, he was born on March 27, 1970, to Diane and Irving Marks.

He was a graduate of Texas A&M University, earning a bachelor’s degree in business administration and management.

Marks worked briefly in computer and car sales, but later joined the family jewelry business.

He met his wife, Susan Grushko, in 1990, and they married in 1995.

“He always loved to joke that Susan was a cougar because she was a month and three days older,” said his online obituary.

The pair raised two sons, William and Andrew Marks.

His sons were “the apples of his eye,” and Marks was happiest when spending time with them, watching sports, traveling, and playing fantasy football or video games.

He was described as their biggest fan and a devoted family man.

20230113_Daniel Marks insert.jpg
I W Marks shared several photo collages of Daniel Marks on its Facebook page.


Marks co-owned the second-generation Houston jeweler with his brother, Bradley Marks, taking over after their father died in 2008. (The store, founded in 1978 by their parents, recently underwent a renovation.)

In 2014, Marks sold his share of the business to pursue his love of car sales, buying Custom Car Stereo, a store he’d frequented since his teenage years.

He was a natural salesman, said his online obituary, and his customers appreciated his easy-going personality and low-pressure approach to sales.

In addition to his love of cars, Marks loved sports and classic rock, especially the Eagles. He was also an amateur photographer, snapping pictures at his sons’ events.

He is remembered for his quick wit and sense of humor, and for being “a generous soul that never said no to helping those he loved.”

In a Facebook post, I W Marks said: “He was an amazing photographer, had a love and passion for cars, a great sense of humor, and was a loyal and good friend to all that had the privilege of knowing him. “

Marks is survived by his wife Susan, their sons William and Andrew, and his “fur baby” Oreo, as well as his brother, Bradley, and his sisters-in-law, aunts, cousins, nieces and nephews.

A service was held, and also livestreamed, Thursday at The Proler Chapel at Congregation Beth Israel Memorial Garden in Houston.

In lieu of flowers, his family requested donations be made to a memorial fund set up in his name with the Spring Branch Education Foundation. 

Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS

The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Mikimoto L'éclat high jewelry brooch
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain Says

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

Harvard Rubies Exhibit The Soul of Flame II Brooch by Austy Lee
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard Museum

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

Vhernier Freccia High Jewelry Necklace
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High Jewelry

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

Krista Collins Walters
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of Instore

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

Attendees at the Jewelry Symposium
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 Event

Organizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.

HOWL Frida Venetian Glass Collar
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ Campaign

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy