Independents

David Ellis, Legendary Jewelry Salesman, Dies at 85

IndependentsJan 10, 2023

David Ellis, Legendary Jewelry Salesman, Dies at 85

He was remembered as a sharply dressed, quintessential southern gentleman with a talent for sales.

20230110_David Ellis.jpg
David Hollingsworth Ellis, a well-known jewelry salesman, died Dec. 28 following an illness.
Boone, N.C.—David Hollingsworth Ellis, a well-known jewelry industry salesman, died Dec. 28 following an illness.
 
He was 85.
 
Ellis was born on April 16, 1937 in Fayetteville, North Carolina to William Louis Ellis, Jr. and Elizabeth Ledbetter Ellis.
 
He was known as a “quintessential southern gentleman” with a “suave sophisticated demeanor,” as per his online obituary, but he treated everyone like family.
 
Ellis was a committed salesman, working for a variety of companies over his sixty-year career, including Citizen Watch and Frederick Goldman. 
 
His warmth, honesty, and kindness contributed to his success.
 
Debbie Kordansky, owner of DM Kordansky in Lafayette Hill, Pennsylvania, first met Ellis at a trade show and they remained friends over the years.
 
She remembered him as a man of integrity and recalled his distinct uniform, which was a suit and tie with French cuffs.
 
“Some people would consider that archaic, but for him, it was a way to show respect for his position in the industry and show respect to the stores he entered, as well as commanding respect for him.”
 
His jewelry industry career was inspired by his older cousin, William E. Thunbergs, who was raised by Ellis’ mother and was like a brother to him. Thunbergs would go on to be a vice president at store Jewel Box in Virginia.
 
Ellis’ six-decade-long career in the jewelry industry began in his hometown of Fayetteville. He got his start as a teenager, sweeping floors and wrapping gifts at a local jewelry store.
 
He married his wife, Dawn Amber, in 1974. They would go on to work together in the jewelry industry for nearly 40 years while raising three children.
 
Ellis began selling watch bands, and later worked for Seiko Time and Longines.
 
Ellis also worked for Citizen Watch, helping to introduce the brand to the U.S. He was one of the first Americans in the Japanese company’s office, said Dawn.
 
He also worked with Frederick Goldman, overseeing the southeast region, and moving his family back to his home state of North Carolina.
 
It was a long career, said Dawn, but he made a lot of friends along the way.
 
“Everybody and their brother knows David Ellis. I can assure you of that,” she said.
 
In the late 1990s, the couple owned jewelry distributor D and D. They later opened retail store Jewel Trends in downtown Jefferson, North Carolina, specializing in custom pieces.
 
The pair was a dream team.
Ellis was the charming salesman tending to the customers while Dawn took care of the “ugly things,” like bookkeeping and collecting money. She had a background in sales and government, working for the North Carolina General Assembly with the House of Representatives.
 
“He was very charismatic,” she said of her husband. “He was honest, dependable, loyal, all of those wonderful things.”
 
Ellis prided himself on putting his customers first.
 
“His word was his bond. Every client will tell you that he was customer-driven. He lived for his customers. They were his life. And they all know it,” she said.
 
“You could call him day or night with whatever problem you had and he would solve it. He did it because he loved [his customers]. He loved the industry.”
 
They shut the boutique in 2016 after realizing they could make more money on the road than in traditional retail. 
 
Ellis, who never officially retired, and his wife traveled together on the road for the last 10 years.
 
That time in their lives, she said, was wonderful.
 
“We had a very unique relationship. He was my best friend. He was the love of my life. The reason our marriage worked is he would tell everyone that he loved me more than I loved him,” said Dawn.
 
“We were lucky enough to be in the glory days when salesmen helped other salesmen and jewelers helped other jewelers. We were a huge, wonderful family and, luckily, David was one of them that sat at the head of the table.”
 
He is survived by Dawn; his son, Michael Ellis and his fiancé Lisa Gunter; his daughter Audrey Elizabeth Ellis Pyon and her husband Sammy Pyon; his grandchildren and great-grandchildren; and his sister Eunice Louise Hodge. He was preceded in death by his son, David Hollingsworth Ellis, Jr.
 
There will not be a service but he was laid to rest at a family plot in Fayetteville. 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Screenshots of Episode 4 of the “My Next Question” podcast
PodcastsApr 15, 2026
Episode 4: The Natural Diamond Dilemma

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

Randy McKenzie of Spark Creations
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex Cosmograph Daytona Watch
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Pomellato Nudo blue topaz necklaces
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle Continues

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Weekly QuizApr 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Kalpesh Jhaveri
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 Board

Kalpesh Jhaveri was re-elected as president for a third year.

Diamond Divas
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

De Beers Desert Diamonds Bridal Campaign Imagery
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into Bridal

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Model wearing Bulgari Vimini necklace and earrings
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East Conflict

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

International Jade Summit
SourcingApr 14, 2026
International Jade Summit to Return to Monterey

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

Continental Buying Group
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas Show

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

Uniform Object Carbon Form Collection Campaign Imagery
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

Jewelers of America
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative Applications

The program provides essential funding to organizations for projects that enhance the jewelry industry.

Coconut Grove Miami
Events & AwardsApr 13, 2026
Couture Announces New Show in Miami

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

Police car with lights on
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed Robbery

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

Watches on a table next to a coffee cup
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

Ophelia Eve Scroll Toggle Pendant
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your Secrets

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Tiffany & Co. Nathalie Verdeille
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic Officer

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

Jacob & Co. The Godfather II Musical Watch
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Jesse Itzler
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

Alan Hodgkinson
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New Award

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

Oris CEO Rolf Studer and Oris CFO Claudine Gertiser
WatchesApr 09, 2026
Oris Names New CEO, CFO

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Hearts On Fire What’s Your Signature Campaign Imagery
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a Question

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

41.82-carat Type IIb blue diamond recovered from Cullinan in January 2026
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

American Gem Society Confluence Logo
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability Sessions

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy