Independents

David Ellis, Legendary Jewelry Salesman, Dies at 85

IndependentsJan 10, 2023

David Ellis, Legendary Jewelry Salesman, Dies at 85

He was remembered as a sharply dressed, quintessential southern gentleman with a talent for sales.

20230110_David Ellis.jpg
David Hollingsworth Ellis, a well-known jewelry salesman, died Dec. 28 following an illness.
Boone, N.C.—David Hollingsworth Ellis, a well-known jewelry industry salesman, died Dec. 28 following an illness.
 
He was 85.
 
Ellis was born on April 16, 1937 in Fayetteville, North Carolina to William Louis Ellis, Jr. and Elizabeth Ledbetter Ellis.
 
He was known as a “quintessential southern gentleman” with a “suave sophisticated demeanor,” as per his online obituary, but he treated everyone like family.
 
Ellis was a committed salesman, working for a variety of companies over his sixty-year career, including Citizen Watch and Frederick Goldman. 
 
His warmth, honesty, and kindness contributed to his success.
 
Debbie Kordansky, owner of DM Kordansky in Lafayette Hill, Pennsylvania, first met Ellis at a trade show and they remained friends over the years.
 
She remembered him as a man of integrity and recalled his distinct uniform, which was a suit and tie with French cuffs.
 
“Some people would consider that archaic, but for him, it was a way to show respect for his position in the industry and show respect to the stores he entered, as well as commanding respect for him.”
 
His jewelry industry career was inspired by his older cousin, William E. Thunbergs, who was raised by Ellis’ mother and was like a brother to him. Thunbergs would go on to be a vice president at store Jewel Box in Virginia.
 
Ellis’ six-decade-long career in the jewelry industry began in his hometown of Fayetteville. He got his start as a teenager, sweeping floors and wrapping gifts at a local jewelry store.
 
He married his wife, Dawn Amber, in 1974. They would go on to work together in the jewelry industry for nearly 40 years while raising three children.
 
Ellis began selling watch bands, and later worked for Seiko Time and Longines.
 
Ellis also worked for Citizen Watch, helping to introduce the brand to the U.S. He was one of the first Americans in the Japanese company’s office, said Dawn.
 
He also worked with Frederick Goldman, overseeing the southeast region, and moving his family back to his home state of North Carolina.
 
It was a long career, said Dawn, but he made a lot of friends along the way.
 
“Everybody and their brother knows David Ellis. I can assure you of that,” she said.
 
In the late 1990s, the couple owned jewelry distributor D and D. They later opened retail store Jewel Trends in downtown Jefferson, North Carolina, specializing in custom pieces.
 
The pair was a dream team.
Ellis was the charming salesman tending to the customers while Dawn took care of the “ugly things,” like bookkeeping and collecting money. She had a background in sales and government, working for the North Carolina General Assembly with the House of Representatives.
 
“He was very charismatic,” she said of her husband. “He was honest, dependable, loyal, all of those wonderful things.”
 
Ellis prided himself on putting his customers first.
 
“His word was his bond. Every client will tell you that he was customer-driven. He lived for his customers. They were his life. And they all know it,” she said.
 
“You could call him day or night with whatever problem you had and he would solve it. He did it because he loved [his customers]. He loved the industry.”
 
They shut the boutique in 2016 after realizing they could make more money on the road than in traditional retail. 
 
Ellis, who never officially retired, and his wife traveled together on the road for the last 10 years.
 
That time in their lives, she said, was wonderful.
 
“We had a very unique relationship. He was my best friend. He was the love of my life. The reason our marriage worked is he would tell everyone that he loved me more than I loved him,” said Dawn.
 
“We were lucky enough to be in the glory days when salesmen helped other salesmen and jewelers helped other jewelers. We were a huge, wonderful family and, luckily, David was one of them that sat at the head of the table.”
 
He is survived by Dawn; his son, Michael Ellis and his fiancé Lisa Gunter; his daughter Audrey Elizabeth Ellis Pyon and her husband Sammy Pyon; his grandchildren and great-grandchildren; and his sister Eunice Louise Hodge. He was preceded in death by his son, David Hollingsworth Ellis, Jr.
 
There will not be a service but he was laid to rest at a family plot in Fayetteville. 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Tiffany & Co. Love Is a Gift Campaign and David Yurman The Joy of Extraordinary Memories campaign
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

Hand holding holiday shopping bags
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This Year

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

The Rainbow Collection Christies
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’s

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

 Sapphire tennis necklace
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

Weekly QuizNov 06, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Watches of Switzerland Mall of America store
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%

The retailer also shared an update on the impact of tariffs on watch customers.

AGTA Spectrum winners
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

20-Under-40-2025-LV.png
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for Members

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Courtney Cornell
IndependentsNov 06, 2025
Cornell’s Jewelers Names New President

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

Trucks at Orapa diamond mine
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Ulrich Wohn
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Artifex White Diamond, Fancy Dark Yellowish Brown Diamond, and Blue Sapphire Rings
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction Debut

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

Tyla Pandora Talisman collection
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

Brilliant Earth Jane Goodall Peace Medallion
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

US Supreme Court
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case Wednesday

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller Inc.’s Danny Clark, Matt Stuller, and Belit Myers
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt Stuller

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Headshot of National Jeweler columnist Peter Smith
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold?

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Mellerio Jardin Pierreries Necklace
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November Birthdays

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

Weston Jewelers Fort Lauderdale store rendering
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort Lauderdale

The family-owned jeweler will open its fourth store in Florida in late 2027.

Two of the three suspects in burglary at Queens jeweler’s home
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

Matthew Rosenheim
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board Chair

The trade organization also announced its executive committee and five new directors.

Muse’s Have a Heart x Diamonds Do Good Collection on Flaviana Matata
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDG

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

Christies Kashmir sapphire ring
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online Auction

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

Heavenly Vices Mother Father Spinner Necklace
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

Interpol Stolen Works of Art Database, The Louvre Museum Graphic
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

My Next Question webinar graphic
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your Business

Experts share top tips on how to encourage positive reviews and handle negative feedback.

GIA iD100® Technology
Supplier BulletinOct 30, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy