Independents

David Ellis, Legendary Jewelry Salesman, Dies at 85

IndependentsJan 10, 2023

David Ellis, Legendary Jewelry Salesman, Dies at 85

He was remembered as a sharply dressed, quintessential southern gentleman with a talent for sales.

20230110_David Ellis.jpg
David Hollingsworth Ellis, a well-known jewelry salesman, died Dec. 28 following an illness.
Boone, N.C.—David Hollingsworth Ellis, a well-known jewelry industry salesman, died Dec. 28 following an illness.
 
He was 85.
 
Ellis was born on April 16, 1937 in Fayetteville, North Carolina to William Louis Ellis, Jr. and Elizabeth Ledbetter Ellis.
 
He was known as a “quintessential southern gentleman” with a “suave sophisticated demeanor,” as per his online obituary, but he treated everyone like family.
 
Ellis was a committed salesman, working for a variety of companies over his sixty-year career, including Citizen Watch and Frederick Goldman. 
 
His warmth, honesty, and kindness contributed to his success.
 
Debbie Kordansky, owner of DM Kordansky in Lafayette Hill, Pennsylvania, first met Ellis at a trade show and they remained friends over the years.
 
She remembered him as a man of integrity and recalled his distinct uniform, which was a suit and tie with French cuffs.
 
“Some people would consider that archaic, but for him, it was a way to show respect for his position in the industry and show respect to the stores he entered, as well as commanding respect for him.”
 
His jewelry industry career was inspired by his older cousin, William E. Thunbergs, who was raised by Ellis’ mother and was like a brother to him. Thunbergs would go on to be a vice president at store Jewel Box in Virginia.
 
Ellis’ six-decade-long career in the jewelry industry began in his hometown of Fayetteville. He got his start as a teenager, sweeping floors and wrapping gifts at a local jewelry store.
 
He married his wife, Dawn Amber, in 1974. They would go on to work together in the jewelry industry for nearly 40 years while raising three children.
 
Ellis began selling watch bands, and later worked for Seiko Time and Longines.
 
Ellis also worked for Citizen Watch, helping to introduce the brand to the U.S. He was one of the first Americans in the Japanese company’s office, said Dawn.
 
He also worked with Frederick Goldman, overseeing the southeast region, and moving his family back to his home state of North Carolina.
 
It was a long career, said Dawn, but he made a lot of friends along the way.
 
“Everybody and their brother knows David Ellis. I can assure you of that,” she said.
 
In the late 1990s, the couple owned jewelry distributor D and D. They later opened retail store Jewel Trends in downtown Jefferson, North Carolina, specializing in custom pieces.
 
The pair was a dream team.
Ellis was the charming salesman tending to the customers while Dawn took care of the “ugly things,” like bookkeeping and collecting money. She had a background in sales and government, working for the North Carolina General Assembly with the House of Representatives.
 
“He was very charismatic,” she said of her husband. “He was honest, dependable, loyal, all of those wonderful things.”
 
Ellis prided himself on putting his customers first.
 
“His word was his bond. Every client will tell you that he was customer-driven. He lived for his customers. They were his life. And they all know it,” she said.
 
“You could call him day or night with whatever problem you had and he would solve it. He did it because he loved [his customers]. He loved the industry.”
 
They shut the boutique in 2016 after realizing they could make more money on the road than in traditional retail. 
 
Ellis, who never officially retired, and his wife traveled together on the road for the last 10 years.
 
That time in their lives, she said, was wonderful.
 
“We had a very unique relationship. He was my best friend. He was the love of my life. The reason our marriage worked is he would tell everyone that he loved me more than I loved him,” said Dawn.
 
“We were lucky enough to be in the glory days when salesmen helped other salesmen and jewelers helped other jewelers. We were a huge, wonderful family and, luckily, David was one of them that sat at the head of the table.”
 
He is survived by Dawn; his son, Michael Ellis and his fiancé Lisa Gunter; his daughter Audrey Elizabeth Ellis Pyon and her husband Sammy Pyon; his grandchildren and great-grandchildren; and his sister Eunice Louise Hodge. He was preceded in death by his son, David Hollingsworth Ellis, Jr.
 
There will not be a service but he was laid to rest at a family plot in Fayetteville. 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Weekly QuizMay 28, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy