ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
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6 Steps to Start a Dynamic Company Culture
Learn how to better serve your employees, customers and community by having a dynamic and supportive company culture.
Brought To You By JewelersHealthCare
A dynamic company culture is not about beer on draft, lounges, a snack bar or a game room; it is much deeper than those things. JewelersHealthCare have put together 6 steps to help you evaluate your company and your team and see how you can create a more dynamic company culture to better serve your employees, customers and community.
The Basics are Clear
Everyone starts somewhere this we know, so why not start with the simple things you may already have in place when working on your company culture? Look at your company’s values, mission statement, passion and vision. These items may be older and might need some tweaking to fit your current goals as a company. Change these as needed and ensure they are clear and simple. Then share your new vision, mission and values with your entire team!
Support Your Team
Speaking of teams, have you looked at yours lately? Are they getting everything they need? This is a great question to ask during the current job market. Compensation is at an all-time high and so are expenses, ensure your team is supported in as many ways as possible.
Support can be more than compensation; it can be paid time off, banking holidays, rolling paid time off to the next year, maternity/paternity/adoption leave, 401k, vesting interest. These are all ways to show your team you care about their well-being. Then there is the ability to help them better care for themselves, through health insurance.
A Jewelers of America member benefit JewelersHealthCare can assist you in finding the right health care coverage solution for your team. This is more than health insurance; it’s a daily benefit of keeping money in your team’s pocket. JewelersHealthCare has over 130+ carriers across the United States with full medical coverage, ancillary benefits and so much more for your team from 1-100+ employees. This member benefit is here to help you save year after year.
A Jewelers of America member benefit JewelersHealthCare can assist you in finding the right health care coverage solution for your team. This is more than health insurance; it’s a daily benefit of keeping money in your team’s pocket. JewelersHealthCare has over 130+ carriers across the United States with full medical coverage, ancillary benefits and so much more for your team from 1-100+ employees. This member benefit is here to help you save year after year.
Leaders Lead
This may sound a bit redundant, but look at your leadership team, are they putting forth the effort? Are they able to meet the standards of your new vision and mission statement? Your leaders are the lifeline of your company culture. They are the beginning of the culture in many aspects. Give your leadership the space to mentor the team, help them grow and feel appreciated in their role.
Culture is a Feeling
Culture is more than your values and mission. It isn’t your logo and slogan, it’s not how your team dresses or even how you greet the customer. It is so much more than these things- though these make up the outward view of your culture. It is about the ties that bind your team together. It is feeling appreciated, knowing you are supported, and you have space to grow in your field. Creating a dynamic company culture means friendship, understanding, humor, learning, problem-solving and decision-making, working towards a goal together.
Culture is how your team feels when they are at work, and how they view work when they are at home. To know where your company can grow it is good idea to talk to your team and ask them to be candid about their views on work. Many companies boast about their amazing culture when they have created unhappy and unfulfilled employees.
Risks are Encouraged
When was the last time your team stepped out of their box, came up with a new idea, and then you used it? Encourage your team to step up and bring ideas to the forefront, then put some of them into place. If after putting an idea to work it doesn’t seem to fit the need, make changes, or try something else. Failure is not trying and not succeeding, failure is never trying in the first place.
Recognition - Above and Beyond
Everyone likes to be needed and there is nothing better than hearing you did well at something. It can be as simple as a shout out meeting where everyone notes how someone else helped them this week, or a praise board with sticky notes. Thanking someone for doing somethings helpful takes seconds and means so much. Something so simple helps unify your team, helps leaders be better leaders, and changes a mindset.
These 6 steps could be a huge shift for your company, or a few small changes that make a world a difference for your team. Give them a try look at your goals, how you are supporting your employees, how your leaders lead, how your team feels about work, how you react to ideas, and how you praise others. Making these changes in your company, you will see it effects your team outside the workplace as well, creating happier, healthier, fulfilled employees.
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