Diamond Supplier SRK Pledges 750 Solar-Power Rooftops
The charitable mission is in honor of India’s 75 years of independence.

On Monday, Aug. 15, SRE’s philanthropic arm, called SRK Knowledge Foundation, pledged the installation of 750 solar-power rooftops on homes across India.
A celebration was held to commemorate the charitable endeavor, with Commandant Chetan Kumar Cheetah of the Central Reserve Police Force in attendance.
Specifically, the solar panels will be installed at homes of families of soldiers who have died while serving their countries and other “unsung heroes” the organization said.
SRK estimates the solar power will impact 3,000 people. It will save each home approximately $25 per month for the next 25 years.
The company said it was inspired by Indian Prime Minister Narendra Modi’s “Azadi ka Amrit Mahotsav” initiative in honor of the independence anniversary, which encourages citizens and companies to celebrate its heroes and give back.
It is also in line with the SRK Knowledge Foundation’s sustainable development goals, it said.
SRK Founder and Chairman Govind Dholakia said, “Our unsung heroes are doing so much for us. We should take inspiration from them to always contribute to the development and growth of our nation. As responsible citizens of India, we, the SRK Family, thought of what we should do for our unsung heroes that could benefit them for a lifetime and came up with the idea of providing solar energy to their homes.”
The SRK Knowledge Foundation has previously honored the military at special events.
In March, Dholakia announced SRK’s intentions to install solar panel roofing at every home in Dudhala in Gujarat’s Amreli district, making it a green village.
Since its inception six decades ago, SRK says it has supported more than 3 million people through educational scholarships and medical support.
The Latest

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Experience gemstones with greater precision and comfort than ever before.

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.


Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

Submit your pieces for a chance to win in this year's competition.

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

The American Gem Society presented the annual award to a former president of its board.

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

























