Diamond Supplier SRK Pledges 750 Solar-Power Rooftops
The charitable mission is in honor of India’s 75 years of independence.

On Monday, Aug. 15, SRE’s philanthropic arm, called SRK Knowledge Foundation, pledged the installation of 750 solar-power rooftops on homes across India.
A celebration was held to commemorate the charitable endeavor, with Commandant Chetan Kumar Cheetah of the Central Reserve Police Force in attendance.
Specifically, the solar panels will be installed at homes of families of soldiers who have died while serving their countries and other “unsung heroes” the organization said.
SRK estimates the solar power will impact 3,000 people. It will save each home approximately $25 per month for the next 25 years.
The company said it was inspired by Indian Prime Minister Narendra Modi’s “Azadi ka Amrit Mahotsav” initiative in honor of the independence anniversary, which encourages citizens and companies to celebrate its heroes and give back.
It is also in line with the SRK Knowledge Foundation’s sustainable development goals, it said.
SRK Founder and Chairman Govind Dholakia said, “Our unsung heroes are doing so much for us. We should take inspiration from them to always contribute to the development and growth of our nation. As responsible citizens of India, we, the SRK Family, thought of what we should do for our unsung heroes that could benefit them for a lifetime and came up with the idea of providing solar energy to their homes.”
The SRK Knowledge Foundation has previously honored the military at special events.
In March, Dholakia announced SRK’s intentions to install solar panel roofing at every home in Dudhala in Gujarat’s Amreli district, making it a green village.
Since its inception six decades ago, SRK says it has supported more than 3 million people through educational scholarships and medical support.
The Latest

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.


He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.