The ancient Egyptian teenager was buried 2,300 years ago with 49 amulets to guide him through the afterlife.
Using Commerce Data to Outshine the Competition in the Jewelry Industry
Use these tips to create a more personalized and successful customer experience.

Brought To You By Bloomreach
For decades, jewelry standards were determined by a select few within the industry. Nowadays, they are defined differently for everyone, creating more acknowledgment of one’s personal experience, worldview, and life stage. With more voices in the jewelry industry comes a more diverse consumer base: those who are avid buyers and those who only shop for significant life events. Through these shifts, one thing remains true: each customer’s journey in the jewelry industry is extremely personal, based on their own style, preference, and need.
Understand Your Customers — Who They Are, What They Want, and Where They’re Going in Their Journey
Leverage Your Commerce Data Properly
Use a Tech Stack to Stay Competitive
The Latest

The NRF’s annual survey shows that consumer attitudes about how, or even whether, to celebrate Feb. 14 continue to evolve.

Nominations are open now through March 24.

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

A column detailing how independent jewelers did last year and the top watch brands of 2022 were among the most-read stories last week.


Acquired in 2021, the brand’s high jewelry sales have doubled and its new “Lock” collection was an instant hit.

Executives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.

De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.

The Victorian-inspired design is a functional lock and key.

For over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.

The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.

The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.

Stephanie Gottlieb, Jewelers Mutual’s Mike Alexander, and Craig Rottenberg of Long’s Jewelers are among the new board members.

Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.

Luxury retail executive Frédéric Levy has taken on the role.

Jewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.

Morgan P. Richardson joins from La Perla.

The new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.

Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

The AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.

The seven newcomers include executives from David Yurman, De Beers, and GIA.

The designer finds the modernity in classic motifs and family heirloom jewels.

She has more than 20 years’ experience in watches and jewelry, and says sustainability is the “greatest single issue” facing the industry.
Its focus are words like “sustainability,” “ethics,” and “responsible sourcing.”

Herco President Reuven Itelman is retiring and selling the company, which will relocate to Ohio from California.

She was previously the executive director of sales and marketing for the De Beers Group-owned company.