Independents

Using Commerce Data to Outshine the Competition in the Jewelry Industry

Brought to you by

Using Commerce Data to Outshine the Competition in the Jewelry Industry

Use these tips to create a more personalized and successful customer experience.

Brought To You By Bloomreach


For decades, jewelry standards were determined by a select few within the industry. Nowadays, they are defined differently for everyone, creating more acknowledgment of one’s personal experience, worldview, and life stage. With more voices in the jewelry industry comes a more diverse consumer base: those who are avid buyers and those who only shop for significant life events. Through these shifts, one thing remains true: each customer’s journey in the jewelry industry is extremely personal, based on their own style, preference, and need.
 
Since customers want various types and quality of jewelry and access those products both online and in-store, you’ll want to create a shopping experience that presents your products in a digestible, findable, and personalized way that encourages vast opportunity but also doesn't overwhelm. You’ll also want to create an experience so bespoke, those customers return again and again throughout their lifetime. With an increasing number of jewelry brands in the market, many businesses have begun revamping their e-commerce strategy to meet customer expectations and empower their marketers and in-store staff to better create personalized experiences. If your brand is behind, then it’s time to take the following actionable steps.
 
Understand Your Customers — Who They Are, What They Want, and Where They’re Going in Their Journey
Brands are now shifting their mindset to accommodate digital seekers, who are driving the commerce revolution. These prospective customers may start or end their journey online while visiting the store a few times in between to try on a product or get inspiration. So, marketers, merchandisers, and CRM managers need rich intelligence and purposeful insights to make all points of contact relevant and meaningful to a specific person, not just a generalized group of people.
 
Since there are hundreds of different attributes to evaluate when considering potential customers, this is easier said than done. Combine all these consumer variables with your product data, and it seems impossible to make anything significant out of this overwhelming amount of information. Yet, the perfect technology stack will use both product and customer data — or commerce data — to create highly personalized, end-to-end experiences at scale. 
 

Leverage Your Commerce Data Properly
Marketing automation platforms have served as a viable solution for many businesses looking to stay competitive, reduce manual tasks, and foster brand loyalty. To be successful in the e-commerce space, however, your business needs to appropriately leverage commerce data with a tool powerful enough to make all of this data actionable. Customer data is the personal, behavioral, and demographic intel collected by your company, while product data is the information about a product, such as pricing, descriptions, and availability. 
 
If you only have product data, then you will miss the mark on personalizing customer journeys, and by only utilizing customer data, you will jeopardize your company’s ability to connect customers with the appropriate products. For instance, knowing a shopper’s preference for concealer doesn’t help your bottom line if you can’t direct them to a corresponding category page. You need both to work together to form a comprehensive snapshot of who your customers are, what they’re purchasing, and how frequently they shop with your brand.
 
Use a Tech Stack to Stay Competitive  
When it comes to effectively using commerce data, your tech stack should not begin and end with a customer data platform (CDP) that simply builds and stores ethically collected data. Instead, invest in a solution that provides a 360-degree customer view, precise targeting, higher-quality interactions, and the ability to quickly respond to changes in the market or consumer preferences.
 
When commerce data is combined with a best-of-breed technology stack, it can help reputable jewelry brands across the globe — like My Jewellery, Pandora, and Victorinox Swiss Army— increase conversions and revenue with optimized digital experiences that build a strong brand reputation and inspire customers to purchase. Bloomreach’s data platform has a deep understanding of customers and products to put the right offering in front of the right person at the right time — over a lifetime. Our historical data assets, patented commerce-specific AI, and distinct commerce capabilities deliver customer journeys so personalized, they feel like magic. 

The Latest

CollectionsAug 19, 2022
As Its Namesake Sets to Retire, Serena Williams Jewelry Debuts New DTC Website

The company is no longer selling its jewelry at Zales, which first partnered with Williams last August.

CrimeAug 19, 2022
Suspects Use Bear Spray on NY Jewelry Store Employees During Robbery

Ten masked suspects stole $800,000 in merchandise from a jeweler in the Bronx.

WatchesAug 19, 2022
WatchBox Names Jack Forster Global Editorial Director

He was previously editor-in-chief at Hodinkee.

Brought to you by
The American Mined™ Collection: Ethical Sourcing That Matters

Rio Grande provides a pathway to responsibly sourced gemstones.

CollectionsAug 19, 2022
Piece of the Week: Akaila Reid’s ‘Wavy’ Bangle

It’s the hero piece of the emerging designer’s new “Wavy Baby” collection.

Weekly QuizAug 18, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Supplier BulletinAug 18, 2022
Why Online Auctions Are Ideal For Selling Hard-To-Find Jewelry

Sponsored by HiBid

ColumnistsAug 18, 2022
Squirrel Spotting: The Travails of Attracting and Retaining Talent

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

MajorsAug 18, 2022
Pandora Charms Pet Owners with New Accessories

The jewelry company has also hired a new chief marketing officer.

CollectionsAug 18, 2022
Hearts On Fire’s Latest Collection Reaches for the Sky

“Aerial” is edgy and glamorous, inspired by nature’s wild forms.

GradingAug 18, 2022
VDB, Lab Grown Source Add 8X to Cut Grade Search Filter

8X is now the top cut grade on both platforms, above Ideal.

CollectionsAug 17, 2022
Playing Doubles: Monica Rich Kosann, Chris Evert Team Up on Tennis Bracelets

It is the first tennis bracelet collab for the legend, whose lost-and-found moment put the term “tennis bracelet” in the jewelry lexicon.

FinancialsAug 17, 2022
Watches of Switzerland’s US Sales Double in Q1

The company posted a strong start to the year but is cautious about the second half.

Events & AwardsAug 17, 2022
6 Things to Know About the Second HardRock Summit

The event will bring gems, minerals, and fossils under one roof from Sept. 8-11 in Denver.

SourcingAug 17, 2022
Diamond Supplier SRK Pledges 750 Solar-Power Rooftops

The charitable mission is in honor of India’s 75 years of independence.

Lab-GrownAug 16, 2022
Pandora’s Lab-Grown Diamond Line Heads to the U.S.

The announcement preceded the Danish company’s release of its second-quarter results.

ColumnistsAug 16, 2022
The PR Adviser: Describe Your Customer

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

EditorsAug 16, 2022
Tiffany’s ‘Lock’ Bangle May Be Its Answer to Cartier’s ‘Love’ Bracelet

The unisex style succeeds in several ways while saying a lot about what’s trending in jewelry, writes Senior Editor, Fashion, Ashley Davis.

CrimeAug 16, 2022
3 Packages Containing $6.9M in Fake Watches, Jewelry Seized in Ohio

Customs officers in Cincinnati intercepted the shipments in early August, finding counterfeit Cartier jewels and Rolex watches.

SourcingAug 15, 2022
Q&A: Moyo Gems Celebrates 3 Years and Many Milestones

In honor of the anniversary, Pact’s Mines to Markets Director Cristina Villegas discusses recent expansion and where it goes from here.

Events & AwardsAug 15, 2022
David Webb to Hold an Exhibition of Its Animal Jewelry

“A Walk in the Woods” will open at the brand’s Madison Avenue flagship this fall.

Events & AwardsAug 15, 2022
Plumb Club, JVC to Hold Webinar on Sustainability Marketing

The Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.

Lab-GrownAug 12, 2022
Report: State Bank of India to Begin Lending to Lab-Grown Producers

The loans will go mostly to the import of machinery rather than working capital, according to a recent article from The Economic Times.

FinancialsAug 12, 2022
Brilliant Earth’s Fine Jewelry a Hit in Q2

The company is also continuing its retail expansion.

AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction

The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.

CollectionsAug 12, 2022
Piece of the Week: İTÄ Jewelry’s ‘Danza’ Ring

It mixes diamond shapes and colors.

Supplier BulletinAug 11, 2022
AGTA GemFair™ Denver – Back and Better Than Before!

Sponsored by AGTA

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy