AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
Brought to you by
Using Commerce Data to Outshine the Competition in the Jewelry Industry
Use these tips to create a more personalized and successful customer experience.
Brought To You By Bloomreach
For decades, jewelry standards were determined by a select few within the industry. Nowadays, they are defined differently for everyone, creating more acknowledgment of one’s personal experience, worldview, and life stage. With more voices in the jewelry industry comes a more diverse consumer base: those who are avid buyers and those who only shop for significant life events. Through these shifts, one thing remains true: each customer’s journey in the jewelry industry is extremely personal, based on their own style, preference, and need.
Since customers want various types and quality of jewelry and access those products both online and in-store, you’ll want to create a shopping experience that presents your products in a digestible, findable, and personalized way that encourages vast opportunity but also doesn't overwhelm. You’ll also want to create an experience so bespoke, those customers return again and again throughout their lifetime. With an increasing number of jewelry brands in the market, many businesses have begun revamping their e-commerce strategy to meet customer expectations and empower their marketers and in-store staff to better create personalized experiences. If your brand is behind, then it’s time to take the following actionable steps.
Understand Your Customers — Who They Are, What They Want, and Where They’re Going in Their Journey
Brands are now shifting their mindset to accommodate digital seekers, who are driving the commerce revolution. These prospective customers may start or end their journey online while visiting the store a few times in between to try on a product or get inspiration. So, marketers, merchandisers, and CRM managers need rich intelligence and purposeful insights to make all points of contact relevant and meaningful to a specific person, not just a generalized group of people.
Since there are hundreds of different attributes to evaluate when considering potential customers, this is easier said than done. Combine all these consumer variables with your product data, and it seems impossible to make anything significant out of this overwhelming amount of information. Yet, the perfect technology stack will use both product and customer data — or commerce data — to create highly personalized, end-to-end experiences at scale.
.png)
Leverage Your Commerce Data Properly
Marketing automation platforms have served as a viable solution for many businesses looking to stay competitive, reduce manual tasks, and foster brand loyalty. To be successful in the e-commerce space, however, your business needs to appropriately leverage commerce data with a tool powerful enough to make all of this data actionable. Customer data is the personal, behavioral, and demographic intel collected by your company, while product data is the information about a product, such as pricing, descriptions, and availability.
If you only have product data, then you will miss the mark on personalizing customer journeys, and by only utilizing customer data, you will jeopardize your company’s ability to connect customers with the appropriate products. For instance, knowing a shopper’s preference for concealer doesn’t help your bottom line if you can’t direct them to a corresponding category page. You need both to work together to form a comprehensive snapshot of who your customers are, what they’re purchasing, and how frequently they shop with your brand.
Use a Tech Stack to Stay Competitive
When it comes to effectively using commerce data, your tech stack should not begin and end with a customer data platform (CDP) that simply builds and stores ethically collected data. Instead, invest in a solution that provides a 360-degree customer view, precise targeting, higher-quality interactions, and the ability to quickly respond to changes in the market or consumer preferences.
When commerce data is combined with a best-of-breed technology stack, it can help reputable jewelry brands across the globe — like My Jewellery, Pandora, and Victorinox Swiss Army— increase conversions and revenue with optimized digital experiences that build a strong brand reputation and inspire customers to purchase. Bloomreach’s data platform has a deep understanding of customers and products to put the right offering in front of the right person at the right time — over a lifetime. Our historical data assets, patented commerce-specific AI, and distinct commerce capabilities deliver customer journeys so personalized, they feel like magic.
More on Independents
The Latest
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
