This Company Wants to Revamp Medical ID Jewelry
Using microchip technology, EZEC can equip nearly any design with a scannable medical ID.

Jewelry industry veterans Andrew DeMarco and Manos Phoundoulakis founded EZEC in 2021 in the hopes of combining security and style.
The Denver-based healthcare technology company will be showcasing its tech at the upcoming JCK show in Las Vegas.
EZEC, short for “easy emergency contact,” is a platform that allows jewelers to design medical jewelry and equip the piece with an NFC (near field communication) microchip.
The microchip is connected to a secure, HIPAA-compliant mobile app and database.
During a medical emergency, a first responder or caregiver can scan the EZEC-equipped piece of jewelry via the app to access the wearer’s medical information.
First responders can see the person’s identity, medical conditions, blood type, vaccine information, allergies, and a list of prescribed medications.
They can also access healthcare directives, like a DNR or power of attorney.
The wearer’s emergency contact is also automatically notified of the situation and the wearer’s location. The contact can also be connected to the first responder to receive updates and other important information on the wearer’s condition and treatment.
Customers can choose to share certain information with the general public, who may not have the app, like their name and any potentially life-threatening conditions.
“In any emergency scenario, this is vital information,” said co-founder Manos Phoundoulakis. “By creating a complete solution for jewelers, we can help them improve the lives of their customers while growing their sales.”
For more information, visit the EZEC website or booth 59074 on level 1 of the Tech & Essentials neighborhood at the JCK Las Vegas show.
The Latest

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.


The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.


























